DoorDash Logo
The DoorDash logo uses 1 primary color. Its dominant color is Uproar Red (#EB1700, closest Pantone 2347 C). DoorDash operates in the Programming & Developer Software industry.
- Color family
- red
- Industry
- Programming & Developer Software
- Brand popularity
- Top 13% of indexed brands
- Website
- doordash.com
Design analysis
DoorDash uses a combination mark: a geometric "D" icon paired with a custom sans-serif wordmark. The icon is a thick, rounded red stroke forming a capital D, where the counter (negative space) tapers into a vertical slit — suggesting both an open door and a forward dash. This dual metaphor is the mark's core idea. The stroke weight is uniform, giving it the simplicity of an app icon, and the rounded terminals keep it approachable. The wordmark sits to the right in sentence case, set in a proprietary typeface with slightly condensed proportions and a distinctive lowercase "a" (single-story) and "s" (open aperture). At small sizes — favicon, app tile, delivery bag tag — the icon stands alone and remains legible down to 16px because the door/dash slit stays open. The lockup works horizontally and stacked, giving flexibility across app headers, driver uniforms, and storefront decals.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured color, #EB1700 (Uproar Red), is a high-chroma, warm red that sits between fire-engine and coral. In food delivery, red signals appetite stimulation and urgency — used by competitors Uber Eats, Grubhub, and Postmates — but DoorDash owns a brighter, more orange-leaning hue that pops on white delivery bags and dark driver jackets alike. No secondary brand colors appear in the primary mark, keeping reproduction costs low and ensuring the red becomes the instant visual shorthand.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the DoorDash logo, regardless of color or industry.
Brand web palette
Colors DoorDash uses across its website — the broader brand system around the logo.
About DoorDash
DoorDash is an on-demand food delivery platform based in the United States. It was founded in 2013 by Tony Xu, Andy Fang, Stanley Tang, and Evan Moore. The company is headquartered in San Francisco, California. DoorDash offers a convenient solution for consumers to order food from their favorite local restaurants and have it delivered straight to their doorstep. Users can access the DoorDash platform through the website or mobile application. The company partners with thousands of restaurants across the United States, making it easy for customers to satisfy their cravings from a wide variety of cuisines. On a global scale, DoorDash operates primarily in the United States, although it has expanded to Canada and Australia. However, its focus remains on dominating the US market. The company has not announced any specific subsidiaries, joint ventures, or partnerships of note. DoorDash has established a strong market position within the food delivery industry. Currently, it is one of the largest food delivery platforms in the United States, with a significant share of the market. Its competitors include UberEats, Grubhub, and Postmates, among others. DoorDash and its rivals are constantly competing for market share by offering various promotions, discounts, and improving their platform and customer service. Over the years, DoorDash has achieved several milestones and has undergone strategic changes. In 2019, the company became the first food delivery platform to surpass 35% of market share in the United States. DoorDash has also expanded its services beyond restaurant deliveries, introducing DashMart, a convenience store delivery service. As of the latest update, DoorDash is a publicly traded company on the New York Stock Exchange, having conducted its initial public offering (IPO) in December 2020. The company's stock has performed well since going public, reflecting investor confidence in its future growth prospects. In conclusion, DoorDash is a leading on-demand food
Questions about the DoorDash logo
What does the DoorDash logo symbol mean?
The icon is a stylized "D" whose negative space forms a vertical slit, representing both an open door (delivery arrival) and a dash (speed). The metaphor works at a glance without needing explanation.
Has DoorDash changed its logo since launch?
The current mark was introduced in a 2018 brand refresh, replacing an earlier script-style wordmark with a generic dash underline. The redesign added the proprietary door/dash icon and the Uproar Red palette, unifying the app icon, driver gear, and merchant signage.
What color is the DoorDash logo?
The dominant color of the DoorDash logo is Uproar Red (hex #EB1700). The closest Pantone match is 2347 C.
How many colors does the DoorDash logo have?
The DoorDash logo uses 1 primary color: #EB1700.
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The DoorDash logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.