Adjust Logo
The Adjust logo uses 3 primary colors. Its dominant color is Armour Wash (#030303, closest Pantone Black 6 C). Adjust operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 1% of indexed brands
- Website
- adjust.com
Design analysis
Adjust uses a lowercase wordmark set in a custom geometric sans-serif. The defining gesture is the "a" — its crossbar is replaced by a sharp diagonal stroke cutting from top-right to bottom-left, suggesting forward motion or a calibration tick. The remaining letters follow a consistent stroke width and rounded terminals, giving the mark a uniform, code-like rhythm. At small sizes the diagonal in the "a" remains legible because it contrasts with the vertical stems around it; the tight but not touching letter-spacing prevents the word from collapsing into a blob. In the mobile-attribution sector, where competitors often rely on abstract icons or gradient blobs, a pure typographic mark signals precision and neutrality — it works equally well on a dark dashboard, a white slide deck, or a conference badge without needing a protected clear-space zone.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette is effectively single-colour: #030303 (near-black) with two barely perceptible darker greys (#181818, #2F2F2F) that appear only in anti-aliasing or print trapping. This monochrome approach fits the analytics category — data platforms favour high-contrast, theme-agnostic marks that disappear into product UIs without clashing. It also future-proofs the logo for dark-mode-first environments where coloured logos often require alternate versions.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Adjust logo, regardless of color or industry.
Brand web palette
Colors Adjust uses across its website — the broader brand system around the logo.
About Adjust
Adjust is a trusted mobile analytics platform that enables marketers to measure and enhance their apps across various platforms. With over 135,000 apps using our suite, we have become a global leader in analytics. Since 2012, we have been empowering marketers to optimize and scale their app marketing efforts, from mobile to connected TV (CTV) and beyond. Our commitment to excellence and privacy sets us apart, as we continuously raise the bar for our products, teammates, and the industry. Expect us to be ahead of the pack, constantly developing innovative solutions and unlocking the potential of our employees. As a respected brand, we work with clients and partners worldwide, supporting them in achieving their growth goals. Join our webinar and learn how Adjust can help elevate your iOS marketing. Visit our website to explore our comprehensive suite of products and services, including mobile attribution, ROI measurement, fraud prevention, audience builder, and more. Discover why Adjust is the go-to choice for app marketers seeking reliable analytics solutions
Questions about the Adjust logo
Why does the Adjust logo only use black?
A single dark colour ensures maximum contrast on any background — light, dark, or coloured — without needing separate light/dark mode assets. It also reinforces the brand's positioning as a neutral, data-first platform.
What does the diagonal line in the 'a' represent?
The slash replaces the traditional crossbar, acting as a visual metaphor for measurement, calibration, or an upward-trending metric — core concepts in mobile attribution and analytics.
What color is the Adjust logo?
The dominant color of the Adjust logo is Armour Wash (hex #030303). The closest Pantone match is Black 6 C.
How many colors does the Adjust logo have?
The Adjust logo uses 3 primary colors: #030303, #2F2F2F, #181818.
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The Adjust logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.