Variety Logo
The Variety logo uses 2 primary colors. Its dominant color is Accursed Black (#090909, closest Pantone Black 6 C). Variety operates in the Tv Movies & Streaming industry.
- Color family
- black
- Industry
- Tv Movies & Streaming
- Brand popularity
- Top 1% of indexed brands
- Website
- variety.com
Design analysis
Variety's logo is a classic wordmark set in a custom-drawn serif typeface with high contrast between thick and thin strokes. The letterforms display subtle idiosyncrasies — a slightly flared 'V' apex, tapered serifs on the 'r' and 'y', and a condensed width that allows the mark to fit comfortably in tight editorial layouts. This construction follows the tradition of masthead typography from early 20th-century trade publications, prioritising legibility at small sizes over decorative flourish. The mark works effectively as a single-colour asset, rendering cleanly whether printed on newsprint, displayed as a favicon, or reversed out of a coloured background in digital environments.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black (#090909) and dark charcoal (#2F2F2F) palette reflects Variety's heritage as a print-first trade paper where black ink on white stock remains the gold standard for authority and readability. In an entertainment sector saturated with gradient-heavy streaming logos and neon accents, this restraint signals journalistic credibility and archival permanence. The two measured shades likely correspond to primary logo usage and a secondary weight for sub-brands or metadata, ensuring consistent reproduction across offset, web, and OTT platforms without colour-shift risk.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Variety logo, regardless of color or industry.
Brand web palette
Colors Variety uses across its website — the broader brand system around the logo.
About Variety
Variety is a renowned brand that provides a wide range of entertainment news, film reviews, awards coverage, film festivals, box office updates, and information on entertainment industry conferences. With its comprehensive coverage and in-depth analysis, Variety keeps you up to date with the latest happenings in the entertainment world. Whether you're interested in the latest movies, TV shows, music, documentaries, or the latest technological advancements in the industry, Variety has got you covered. They offer a variety of content, including articles, videos, and interviews with industry leaders. In addition to their extensive coverage, Variety also offers special features like the Strictly Business series, where industry leaders converse about the future of entertainment. With its reliable and informative content, Variety is the go-to source for anyone wanting to stay informed about the latest trends, news, and developments in the entertainment industry
Questions about the Variety logo
Has the Variety logo changed significantly over time?
The core wordmark has remained remarkably consistent since the mid-20th century, with only minor optical adjustments to stroke weight and spacing for new reproduction technologies. No major redesign has been publicly documented.
Why does Variety use a serif wordmark when most entertainment brands use sans-serif or symbolic logos?
As a trade publication serving industry decision-makers, Variety's serif masthead conveys institutional authority and editorial rigour — values that differentiate it from consumer-facing entertainment brands that prioritise approachability or spectacle.
What color is the Variety logo?
The dominant color of the Variety logo is Accursed Black (hex #090909). The closest Pantone match is Black 6 C.
How many colors does the Variety logo have?
The Variety logo uses 2 primary colors: #090909, #2F2F2F.
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The Variety logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.