Travel + Leisure Logo
The Travel + Leisure logo uses 1 primary color. Its dominant color is Armour Wash (#000000, closest Pantone Black 6 C). Travel + Leisure operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 20% of indexed brands
- Website
- travelandleisure.com
Design analysis
The Travel + Leisure logo is a pure wordmark set in a high-contrast Didone serif typeface, characterised by extreme thick-to-thin stroke variation and unbracketed hairline serifs. The ampersand is replaced by a centred plus sign (+) rendered at the same optical weight as the letterforms, creating a mathematical pause that reads as both a connector and a subtle crosshair suggesting navigation. Letter-spacing is tight but not touching, preserving the elegance of the serifs while ensuring the three-word string holds together as a single visual unit. At small sizes — favicon, app icon, social avatar — the mark relies entirely on the distinctive rhythm of the capitals and the unique plus glyph; the high contrast can fracture below 16 px, so the brand typically swaps to a stacked two-line lockup or a monogram "T+L" for digital thumbnails. In the travel-media competitive set, the logo avoids clichéd globes, compasses, or script flourishes, instead borrowing editorial authority from fashion-magazine typography to signal curated expertise rather than booking utility.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette is effectively monochrome: #000000 (Armour Wash, ~Pantone Black 6 C) covering roughly 16 % of the mark area, with the remainder white negative space. This restraint mirrors the print-magazine heritage where black ink on white stock remains the gold standard for readability and luxury perception. In a sector awash with gradient blues, sunset oranges, and tropical teals, the achromatic choice signals timeless authority and lets photography — the brand's true hero content — carry all chromatic weight across digital and print touchpoints.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Travel + Leisure logo, regardless of color or industry.
Brand web palette
Colors Travel + Leisure uses across its website — the broader brand system around the logo.
About Travel + Leisure
Travel + Leisure is a renowned travel media brand that has been informing and inspiring passionate travelers for over 50 years. With a team of hundreds of writers and photographers across the globe, they provide a local eye on the best places to stay, eat, see, and explore. Their mission is to celebrate travel and provide service and inspiration at every point of your journey, from trip ideas to nitty-gritty logistics. Whether you're looking for hidden gems or tried-and-true destinations, beaches or mountains, road trips or cruises, fine-dining experiences or secret hole-in-the-wall establishments, Travel + Leisure has got you covered. They also embrace the second half of their name and cover ways to enjoy life at home. With their stellar tips, advice, and product recommendations, you'll be equipped to make the most of your invaluable free time and turn your travel dreams into reality
Questions about the Travel + Leisure logo
Why does Travel + Leisure use a plus sign instead of an ampersand?
The plus sign functions as a distinctive typographic differentiator; it reads as a clean geometric pause that works at tiny sizes where an ampersand's counters would fill in. It also subtly evokes a crosshair or map coordinate, reinforcing the navigation theme without illustrative clichés.
Does the logo change for the magazine cover versus digital use?
The core wordmark remains identical, but the lockup adapts: covers often run the mark horizontally across the top gutter with generous tracking, while app icons and social avatars use a stacked two-line version or the "T+L" monogram to preserve legibility in circular or square crops.
What color is the Travel + Leisure logo?
The dominant color of the Travel + Leisure logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.
How many colors does the Travel + Leisure logo have?
The Travel + Leisure logo uses 1 primary color: #000000.
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The Travel + Leisure logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.