HP Logo
The HP logo uses 1 primary color. Its dominant color is Veteran’s Day Blue (#024AD8, closest Pantone 2736 C). HP operates in the Computers Electronics & Technology industry.
- Color family
- blue
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 2% of indexed brands
- Website
- hp.com
Design analysis
The HP mark is a lowercase wordmark composed of two mirrored geometric letterforms — the 'h' and 'p' share identical bowl shapes and stem weights, creating a subtle rotational symmetry. Built on a strict grid with consistent corner radii, the mark reads as a single abstract symbol at distance while resolving into readable initials up close. This construction eliminates descenders and crossbars, giving it a uniform visual height that scales cleanly from favicon to billboard. In the crowded tech hardware space, where competitors like Dell, Lenovo, and Intel rely on uppercase wordmarks or separate icons, HP's lowercase-only approach signals approachability and consumer focus without sacrificing corporate credibility. The lack of a standalone icon means the brand name must always be present, which reinforces name recognition but offers no shorthand for app icons or social avatars beyond the two letters themselves.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #024AD8 is a deep, saturated blue that sits between traditional corporate navy and the brighter cyan tones common in cloud and software branding. At 31% coverage (the rest being white space), the hue carries enough luminance to pop on dark printer bezels and packaging while remaining legible in single-color embossing. It differentiates from Dell's cooler blue, Lenovo's red accent, and Apple's monochrome neutrality, staking a claim in the 'trusted enterprise' quadrant without feeling cold.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the HP logo, regardless of color or industry.
Brand web palette
Colors HP uses across its website — the broader brand system around the logo.
About HP
HP (Hewlett Packard) is a multinational technology company based in the United States. It was founded by Bill Hewlett and Dave Packard in Palo Alto, California, in 1939. The company's headquarters is currently located in Palo Alto, California. HP is known for its wide range of products and services in the technology industry. It offers personal computers, printers, imaging and printing devices, software, storage devices, networking products, and services related to IT infrastructure. On a global scale, HP operates in more than 170 countries and has a vast network of subsidiaries, joint ventures, and partnerships. Notable subsidiaries and joint ventures of HP include Hewlett Packard Enterprise (HPE), which focuses on enterprise-level technology solutions, and HP Inc., which focuses on personal computers and printers. In terms of market position, HP is one of the leading technology companies globally. It consistently ranks among the top companies in terms of global sales and stands amongst its competitors like Dell, Lenovo, and Apple. The company holds a significant market share in the personal computer and printer segments. HP has a history of major events and achievements that have shaped its growth. In 2002, HP merged with Compaq Computer Corporation, expanding its product portfolio and market presence. In recent years, the company has focused on innovation and sustainability, launching products with energy-efficient features and reducing its environmental impact. As of the latest updates, HP continues to innovate and expand its product lineup. It has introduced new products such as the HP Elite Dragonfly laptop and has invested in research and development to stay at the forefront of technology. The company also actively engages in corporate social responsibility initiatives and strives to create positive impacts in areas such as education, environment, and community development. In conclusion, HP is a leading technology company based in the United States, known fo
Questions about the HP logo
Why does HP use a lowercase logo instead of capital letters?
The lowercase wordmark was adopted in 2016 to project a more human, accessible tone aligned with HP's consumer-facing PC and printer business. The mirrored letterforms also create a distinctive symbol that works at very small sizes, which is critical for device badging and mobile interfaces.
Has the HP logo always been just the letters 'hp'?
No. From 1939 through the early 2000s, HP used various uppercase wordmarks, often accompanied by a circular 'hp' monogram or the full 'Hewlett Packard' name. The current minimalist lowercase version replaced a 2012 interim design that retained uppercase letters but introduced the mirrored geometry.
What color is the HP logo?
The dominant color of the HP logo is Veteran’s Day Blue (hex #024AD8). The closest Pantone match is 2736 C.
How many colors does the HP logo have?
The HP logo uses 1 primary color: #024AD8.
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The HP logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.