The Sun Logo
The The Sun logo uses 2 primary colors. Its dominant color is Uproar Red (#EB1701, closest Pantone 2347 C). The Sun operates in the Publishing & Printing industry.
- Color family
- red
- Industry
- Publishing & Printing
- Brand popularity
- Top 82% of indexed brands
- Website
- thesun.co.uk
Design analysis
The Sun's logo is a combined mark: a stylised sunburst symbol locked to a bold, condensed sans-serif wordmark. The sunburst uses eight tapered rays radiating from a central disc, creating a dynamic, directional shape that reads instantly as "sun" even at thumbnail size. The wordmark sits flush beneath the symbol in all-caps, with tight kerning that makes the two elements feel like a single unit. This construction follows classic tabloid masthead conventions — high contrast, strong silhouette, no fine detail — ensuring legibility on newsprint, mobile screens, and billboards alike. The mark's simplicity is its practical strength; it survives faxing, photocopying, and aggressive compression without losing identity.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #EB1701 (Uproar Red) dominates at 16.4% of the mark, paired with #FFFFFF for the wordmark and negative space. This high-contrast red-on-white palette is a deliberate newsstand differentiator: most UK dailies use black or navy mastheads, so The Sun's saturated red claims visual territory instantly. The low white percentage (2.4%) reflects the logo's heavy red weight — the symbol is solid, not outlined — reinforcing warmth and urgency, aligning with the brand's populist, breaking-news positioning.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the The Sun logo, regardless of color or industry.
Brand web palette
Colors The Sun uses across its website — the broader brand system around the logo.
About The Sun
The Sun is a renowned brand that offers a wide range of news, entertainment, and lifestyle content. With a strong focus on delivering the latest updates and engaging stories, The Sun keeps its readers informed and entertained. Their website features a variety of sections, including News, Sport, TV Showbiz, Money, Travel, Health, Tech, Motors, and more. From breaking news and in-depth analysis to celebrity gossip and lifestyle tips, The Sun covers it all. In addition to their digital content, The Sun also offers a digital newspaper subscription, providing readers with access to their exclusive stories and features. Whether you're interested in staying up-to-date with current events, exploring the world of entertainment, or seeking practical advice on various topics, The Sun is your go-to source. Trustworthy, engaging, and informative, The Sun keeps you connected to the world around you
Questions about the The Sun logo
Has The Sun's logo always used the sunburst symbol?
The sunburst has been the core symbol since the 1969 relaunch as a tabloid, though the ray count, wordmark weight, and red hue have been refined several times. The current eight-ray, condensed-lockup version has been stable since the early 2000s.
Why does the logo use such a specific red (#EB1701) instead of a standard Pantone?
#EB1701 is the digital specification for the brand's custom 'Uproar Red', closely matched to Pantone 2347 C. A proprietary hue prevents colour drift across print presses, web, and app interfaces, keeping the masthead instantly identifiable on any platform.
What color is the The Sun logo?
The dominant color of the The Sun logo is Uproar Red (hex #EB1701). The closest Pantone match is 2347 C.
How many colors does the The Sun logo have?
The The Sun logo uses 2 primary colors: #EB1701, #FFFFFF.
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The The Sun logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.