Rogers Logo
The Rogers logo uses 1 primary color. Its dominant color is Tomato Burst (#DA291C, closest Pantone 485 C). Rogers operates in the Telecommunications industry.
- Color family
- red
- Industry
- Telecommunications
- Brand popularity
- Top 1% of indexed brands
- Website
- rogers.com
Design analysis
The Rogers mark is a monogram symbol: a single, bold uppercase "R" centered inside a rounded square. The letterform is custom-drawn with a strong vertical stem, a wide bowl, and a diagonal leg that terminates in a clean horizontal cut. The counter of the "R" is open and generous, preventing the shape from closing up at small sizes. The rounded square container provides a consistent bounding box that works across app icons, signage, and SIM cards without needing a separate lockup. The mark is used standalone in most digital contexts, while a horizontal wordmark "Rogers" in a matching geometric sans-serif accompanies it in corporate communications. The construction is deliberately reductive — no gradients, shadows, or 3D effects — which makes it resolution-independent and easy to reproduce in single-color applications such as embroidery or fax headers.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #DA291C is a high-chroma, warm red that sits near Pantone 485 C. In Canadian telecom, red is the category colour (Bell uses blue, Telus uses purple/green, Rogers owns red). This specific hue is bright enough to pop on both light and dark backgrounds, yet deep enough to avoid the "cheap sale sign" vibration of pure #FF0000. The single-colour palette simplifies brand governance: every touchpoint — retail fascia, truck wrap, app icon — uses the same red, reinforcing instant category recognition without a complex secondary system.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Rogers logo, regardless of color or industry.
Brand web palette
Colors Rogers uses across its website — the broader brand system around the logo.
About Rogers
Rogers Communications Inc., commonly known as Rogers, is a Canadian telecommunications company founded by Ted Rogers in 1960. Headquartered in Toronto, Ontario, Canada, Rogers has established itself as one of the largest and most influential telecommunications companies in the country. Rogers Communications offers a wide range of products and services to its customers. It primarily operates in three main segments: Wireless, Cable, and Media. The Wireless segment provides wireless voice and data communication services across Canada through its extensive mobile network. The Cable segment offers cable television, internet, and home phone services to residential and business customers. The Media segment includes television and radio broadcasting, specialty channels, sports entertainment, and digital media properties. On a global scale, Rogers Communications operates solely within the Canadian market and has not expanded its operations internationally. However, it has formed several noteworthy partnerships and subsidiaries within Canada. Rogers has a joint venture with Shaw Communications called Shaw-Rogers that allows the two companies to share network infrastructure and offer bundled services to customers. Rogers also has a subsidiary called Fido Solutions, which provides wireless services under a separate brand name. Rogers Communications holds a significant market position in Canada, particularly in the wireless and cable sectors. It is the largest wireless carrier in the country, serving millions of customers. In terms of market share, Rogers competes with other major telecommunications companies like Bell Canada and Telus. While the competition is fierce, Rogers has managed to maintain a strong position with its extensive network coverage and a wide range of services. Over the years, Rogers Communications has achieved several milestones and made significant changes to its product lineup and brand strategy. One notable achievement is the launch of Canada's first com
Questions about the Rogers logo
Has the Rogers logo always been a red "R" in a rounded square?
No. Early logos used a stylised "R" with a maple leaf or a horizontal wordmark. The current rounded-square monogram was introduced in 2015 as part of a brand simplification, replacing a previous 3D glossy "R" that had been in use since the early 2000s.
Why does Rogers use red when Bell uses blue and Telus uses purple?
Red has been Rogers' primary brand colour since the 1980s cable-TV era. In a three-player national market, each carrier adopted a distinct hue to maximise shelf and streetside differentiation. Rogers' warm red (#DA291C) is now legally protected as a trade-mark colour in Canada for telecom services.
What color is the Rogers logo?
The dominant color of the Rogers logo is Tomato Burst (hex #DA291C). The closest Pantone match is 485 C.
How many colors does the Rogers logo have?
The Rogers logo uses 1 primary color: #DA291C.
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The Rogers logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.