Foursquare Logo
The Foursquare logo uses 2 primary colors. Its dominant color is Carbon Fibre (#2E2E2E, closest Pantone Black C). Foursquare operates in the Programming & Developer Software industry.
- Color family
- black
- Industry
- Programming & Developer Software
- Brand popularity
- Top 1% of indexed brands
- Website
- foursquare.com
Design analysis
The Foursquare mark is a combination logo: a geometric symbol paired with a lowercase wordmark. The symbol fuses the numeral "4" with a map-pin silhouette — the vertical stroke of the "4" doubles as the pin's stem, while the crossbar forms the pin head. This dual-read construction is executed in a single-weight, rounded sans-serif style with consistent corner radii, making the icon legible down to roughly 16 pixels. The wordmark uses a custom geometric grotesque (similar to Gotham Rounded or Avenir Next Rounded) with open apertures and a distinctive single-story "a" that echoes the symbol's curves. At small sizes the symbol holds its shape better than the previous badge-style logo, but the thin crossbar on the "4" can fill in on low-resolution screens or when reversed out of dark backgrounds.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — essentially two shades of near-black (#2E2E2E and #1C1C1C) — signals technical precision and neutrality, aligning with the developer-tool and B2B SaaS category where monochrome marks dominate (Mapbox, Stripe, GitHub). By avoiding the category's typical blues and greens, Foursquare sidesteps "map-app" clichés and reinforces its positioning as an infrastructure layer rather than a consumer destination. The subtle tonal difference adds depth for print and motion work without introducing a second hue that would complicate single-color reproduction.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Foursquare logo, regardless of color or industry.
Brand web palette
Colors Foursquare uses across its website — the broader brand system around the logo.
About Foursquare
Foursquare is a leading global location technology platform that believes in the power of location. By understanding where people go and what they experience in the real world, Foursquare helps businesses create better customer experiences and achieve smarter business outcomes. Their platform is the world's leading for understanding people, places, and the interactions between them. With Foursquare, companies can tap into the intelligence of location data to drive their business impact. They offer a range of products and services that allow businesses to optimize their operational footprint, deliver industry-leading customer experiences, and scale along with expected growth opportunities. Foursquare's executive team is composed of industry leaders who spearhead the company's mission and vision. From the President & CEO to the SVPs of different departments like Business Operations, Engineering, Finance, and Marketing & Communications, their team is dedicated to creating meaningful bridges between digital spaces and physical places. Foursquare is constantly innovating and staying ahead in the location intelligence field with the launch of new technologies like the Foursquare Graph. They also partner with other industry leaders to enhance their services, such as the collaboration with The Points Guy to make travel easier and more cost-efficient. If you're looking to leverage the power of location data and create impactful customer experiences, Foursquare is the trusted and independent location technology platform that can help you achieve your goals
Questions about the Foursquare logo
Why did Foursquare drop the original check-in badge logo?
The 2014 pivot from consumer check-in app to location-data platform required a mark that worked at API-documentation scale and conveyed infrastructure reliability. The badge was too illustrative, didn't reduce cleanly, and carried consumer-app baggage the new B2B strategy needed to shed.
Is the logo's "4" custom-drawn or based on an existing font?
The numeral is custom-drawn to match the pin metaphor; its stem width, crossbar thickness, and corner radii are calibrated to the map-pin silhouette rather than derived from any commercial typeface. The accompanying wordmark is also a proprietary geometric rounded grotesque commissioned for the 2014 rebrand.
What color is the Foursquare logo?
The dominant color of the Foursquare logo is Carbon Fibre (hex #2E2E2E). The closest Pantone match is Black C.
How many colors does the Foursquare logo have?
The Foursquare logo uses 2 primary colors: #2E2E2E, #1C1C1C.
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The Foursquare logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.