Phantom Logo
The Phantom logo uses 4 primary colors. Its dominant color is Swiss Plum (#534BB1, closest Pantone 2089 C). Phantom operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 17% of indexed brands
- Website
- phantom.app
Design analysis
The Phantom mark is a combination logo where the symbol and logotype share a unified geometry. The symbol is a white, ghost-like "P" rendered in negative space against a solid purple field; the counter of the letter opens into a wavy, sheet-like tail that suggests a cartoon specter without literal illustration. The stroke weight is uniform and the corners are rounded, giving the glyph a friendly, approachable silhouette that reads clearly down to 16 pixels. The accompanying wordmark uses a custom geometric sans-serif with matching corner radii and a slightly condensed proportion, allowing the two elements to lock up horizontally or stack vertically without visual tension. Because the mark relies on a single-color knockout, it reproduces cleanly in monochrome, embroidery, and browser favicon contexts where gradients or fine detail would fail.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette centers on #534BB1 (Swiss Plum), a mid-tone purple that sits between the electric violets common in DeFi branding and the deep navy of traditional finance. Paired with #FFFFFF for the knockout mark and #2C2D30 for UI chrome, the scheme avoids the neon overload of many Web3 competitors while still signaling "crypto-native" through the accent #551BF9 used sparingly for interactive states. This restraint builds trust with mainstream users who associate purple with creativity rather than speculation.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Phantom logo, regardless of color or industry.
Brand web palette
Colors Phantom uses across its website — the broader brand system around the logo.
About Phantom
Phantom is a brand that aims to make cryptocurrency accessible to everyone. With a team of 60+ web3 natives, Phantom has been making crypto simple since 2021. Their flagship product, the Phantom Wallet, is a thoughtfully designed and easy-to-use multichain wallet. It provides a seamless experience for users, allowing them to securely manage their crypto assets across different blockchains. Phantom started in January 2021 when a group of engineers, designers, and former founders came together with the ambition to simplify the crypto space. They worked closely with a community of 40k active beta testers to create a product that prioritizes great design and thoughtful user experiences. In June 2021, they introduced their in-app token swapper, which removes friction from decentralized exchanges and has recorded over $1B in swap volume by October of that year. In July 2021, Phantom raised $9M in Series A funding from prominent investors, including a16z and Variant, solidifying their commitment to onboard the world to Web3. With over 3 million users and counting, Phantom continues to grow and innovate, striving to make crypto accessible for all. Join the Phantom community today and experience a simplified approach to cryptocurrency
Questions about the Phantom logo
Why does the Phantom logo look like a ghost?
The ghost motif visualizes the brand name "Phantom" directly: the counter of the "P" opens into a wavy tail that reads as a friendly specter. This turns the letterform into a memorable character without adding a separate mascot, keeping the system minimal and scalable.
Has the Phantom logo changed since launch?
The core ghost "P" symbol has remained visually consistent since the 2021 public launch. Minor optical adjustments to stroke width and corner radius were made for better favicon legibility, but no public redesign or rebrand has been announced.
What color is the Phantom logo?
The dominant color of the Phantom logo is Swiss Plum (hex #534BB1). The closest Pantone match is 2089 C.
How many colors does the Phantom logo have?
The Phantom logo uses 4 primary colors: #2C2D30, #534BB1, #551BF9, #FFFFFF.
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The Phantom logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.