MyFitnessPal Logo: Colors, Hex Codes & Design Analysis

Design analysis

The MyFitnessPal logo is a combination mark consisting of a distinctive abstract symbol paired with a clean sans-serif wordmark. The symbol is a stylized uppercase "M" constructed from two vertical strokes connected by a diagonal crossbar, forming a shape that simultaneously reads as a letter and a dumbbell — a direct visual metaphor for fitness tracking. This dual reading is the mark's core strength: it communicates the brand name and its category in a single gesture. The geometry is precise, with consistent stroke weights and sharp terminals that render cleanly down to very small sizes (app icons, favicon). The wordmark uses a rounded, humanist sans-serif (similar to Varela Round or Nunito) with generous counters and uniform weight, ensuring legibility alongside the symbol. The lockup typically places the symbol left of the wordmark with tight, optical spacing; the symbol also stands alone as the primary app icon, where the dumbbell "M" fills a rounded square container.

Dumbbell-shaped "M" symbol with dual letter/equipment readingConsistent single-hue Epic Blue across symbol and wordmarkRounded humanist sans-serif wordmark with open countersSymbol functions independently as square app icon

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The single measured hue, #0066EE (Epic Blue), is a high-saturation, mid-value blue that sits between traditional medical blues and the brighter cyan-greens common in consumer fitness apps. This positions the brand as authoritative and trustworthy — important for a tool handling health data — while remaining energetic enough for daily consumer use. The near-monochromatic application (symbol and wordmark share the same blue) creates strong brand cohesion and ensures the mark reproduces reliably in single-color contexts such as notification badges or monochrome print.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Primary SVG PNG

White SVG PNG

Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the MyFitnessPal logo, regardless of color or industry.

Brand web palette

Colors MyFitnessPal uses across its website — the broader brand system around the logo.

About MyFitnessPal

MyFitnessPal is the ultimate resource for anyone looking to achieve their health and wellness goals. With its free online calorie counter and diet plan, you can easily track your caloric intake and lose weight effectively. The brand offers a comprehensive range of products and services to assist you on your journey to a healthier lifestyle. From nutrition facts for over 2,000,000 foods to custom nutrition tracking for weight goals and strength gains, MyFitnessPal has all the tools you need to unlock your full potential. One of the standout features of MyFitnessPal is its Premium membership, which provides even more benefits. With Premium, you'll experience faster logging with barcode scan, an ad-free interface, and the ability to track intermittent fasting. Plus, with guided meal and workout plans, you'll have access to expert advice tailored to your needs. Don't just take our word for it – millions of users have achieved incredible results thanks to MyFitnessPal. From gaining muscle and getting a six-pack to losing over 100 pounds, this platform has transformed lives. Try MyFitnessPal today and discover the power of nutrition tracking for yourself. Start your free trial and take the first step towards a healthier, happier you

Questions about the MyFitnessPal logo

What does the MyFitnessPal symbol represent?

The symbol is a stylized capital "M" whose two vertical strokes and diagonal crossbar form the silhouette of a dumbbell. This dual meaning — letterform and fitness equipment — communicates the brand name and its core function (strength and nutrition tracking) in one mark.

Why does the app icon use only the symbol without the wordmark?

At small sizes (iOS/Android home screens, notification badges), the dumbbell "M" remains legible while the full wordmark would become unreadable. The symbol's strong silhouette and single-color blue fill meet platform icon guidelines and ensure instant recognition in crowded app drawers.

What color is the MyFitnessPal logo?

The dominant color of the MyFitnessPal logo is Epic Blue (hex #0066EE). The closest Pantone match is 2368 C.

How many colors does the MyFitnessPal logo have?

The MyFitnessPal logo uses 1 primary color: #0066EE.

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The MyFitnessPal logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.