LogMeIn Logo
The LogMeIn logo uses 1 primary color. Its dominant color is Royal Blood (#165C7D, closest Pantone 2161 C). LogMeIn operates in the Business Services industry.
- Color family
- blue
- Industry
- Business Services
- Brand popularity
- Top 3% of indexed brands
- Website
- logmein.com
Design analysis
The LogMeIn mark is a combined wordmark and abstract symbol. The icon consists of a stylized lowercase 'l' formed by a continuous stroke that loops upward into an arrowhead, suggesting a connection path or remote session initiation. The stroke weight is uniform and moderately bold, giving the symbol enough mass to hold its shape at favicon sizes. The wordmark sits to the right in a clean, humanist sans-serif — likely a customized version of something in the Frutiger or Open Sans family — with generous letter-spacing that keeps the 'g' and 'M' legible when the lockup is scaled down to 24 pixels high. The relationship between mark and type is fixed; the icon's height aligns with the cap height of the 'L' and 'M', creating a compact horizontal rectangle that fits neatly into navigation bars and partner directories.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured hue #165C7D is a deep teal-blue that sits between traditional corporate navy and the brighter cyan often used by cloud-platform competitors. It conveys security and reliability without feeling cold, and it reproduces consistently across print, screen, and embroidered merchandise. Because the palette is effectively monochromatic, the brand avoids the accessibility pitfalls of low-contrast gradients that plague many SaaS logos.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the LogMeIn logo, regardless of color or industry.
Brand web palette
Colors LogMeIn uses across its website — the broader brand system around the logo.
About LogMeIn
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Questions about the LogMeIn logo
Has the LogMeIn logo changed since the GoTo rebrand?
LogMeIn was acquired by Citrix in 2017 and later spun into the GoTo group. The classic teal logo remains in use for the LogMeIn product line, while the corporate parent uses the GoTo wordmark and green palette. No major redesign of the LogMeIn mark has been publicly announced.
Why does the icon use a lowercase 'l' instead of an uppercase 'L'?
The lowercase form allows the continuous stroke to flow into the upward arrow without a visual break, reinforcing the metaphor of a seamless remote session. An uppercase 'L' would require a separate horizontal bar, weakening the single-path concept.
What color is the LogMeIn logo?
The dominant color of the LogMeIn logo is Royal Blood (hex #165C7D). The closest Pantone match is 2161 C.
How many colors does the LogMeIn logo have?
The LogMeIn logo uses 1 primary color: #165C7D.
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The LogMeIn logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.