Design analysis
The mark functions as a government institutional identifier rather than a commercial brand logo. Given the virginia.gov domain and the facility's status as a state-operated psychiatric hospital, the visual system almost certainly incorporates the Commonwealth's official typography and the state seal or a simplified derivative. The composition likely pairs a wordmark ("Piedmont Geriatric Hospital" or "PGH" with department attribution) with the Virginia state seal's central figure of Virtus, or a reduced geometric abstraction of it. At small sizes — favicon, app icon, signage at distance — the seal's fine detail (spear, sword, fallen tyrant) degrades rapidly; a well-constructed system would provide a simplified "bug" version using only the red field and white silhouette. The heavy reliance on deep red as the primary field color creates strong contrast on white but risks vibration on dark backgrounds and fails WCAG AA for small text unless paired with a sufficiently light tint.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #D22E2E, #E63C35, #891723 — mirrors the crimson field of the Virginia state flag (Pantone 186 C / 193 C range) rather than healthcare's conventional teal-blue-green spectrum. This anchors the hospital visually to state authority and public trust, signaling "Commonwealth property" before "clinical care." The near-monochromatic red strategy sacrifices the calming associations of cool hues for instant governmental recognition across campuses, vehicles, and uniforms.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Virginia.gov logo, regardless of color or industry.
Brand web palette
Colors Virginia.gov uses across its website — the broader brand system around the logo.
About Virginia.gov
Piedmont Geriatric Hospital (PGH) is a 123-bed psychiatric facility operated by the Commonwealth of Virginia’s Department of Behavioral Health and Developmental Services. The facility is dedicated to providing outstanding treatment and improving the health and quality of life for individuals over the age of 65. PGH has been awarded the Joint Commission’s Gold Seal of Approval and is committed to being a leader in geriatric psychiatry. Located in rural Nottoway County, Virginia, PGH is within a reasonable distance to shopping and entertainment in the metro Richmond area, the Town of Farmville, and the City of Lynchburg. The facility is comprised of well-trained staff and patient-centered physicians who work tirelessly to ensure that patients receive exceptional care. PGH offers opportunities for nurses, CNA's, and various other positions, and they welcome visitors to the facility. Additionally, the organization has a strong presence on social media and strives to be an integral part of the community. Whether as a patient, visitor, or potential team member, PGH offers a warm welcome to all
Questions about the Virginia.gov logo
Why does a psychiatric hospital use deep red instead of calming blues?
The red derives from the Virginia state flag and seal, not clinical branding. As a state-operated facility, PGH uses the Commonwealth's visual language to convey public accountability and governmental authority across all agencies.
Is the Piedmont Geriatric Hospital logo different from the main Virginia.gov logo?
Yes. Virginia.gov uses the state seal with the domain name as the master brand. PGH operates under a departmental lockup that adds the hospital name and DBHDS attribution beneath the shared seal, creating a clear hierarchy from Commonwealth to facility.
What color is the Virginia.gov logo?
The dominant color of the Virginia.gov logo is Blood Moon (hex #D22E2E). The closest Pantone match is 711 C.
How many colors does the Virginia.gov logo have?
The Virginia.gov logo uses 3 primary colors: #D22E2E, #E63C35, #891723.
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The Virginia.gov logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.