Bitdefender Logo
The Bitdefender logo uses 2 primary colors. Its dominant color is Black Sheep (#0D0D0D, closest Pantone Black 6 C). Bitdefender operates in the Programming & Developer Software industry.
- Color family
- black
- Industry
- Programming & Developer Software
- Brand popularity
- Top 10% of indexed brands
- Website
- bitdefender.com
Design analysis
Bitdefender uses a combination mark: a geometric "B" symbol paired with a lowercase wordmark. The symbol is built from two mirrored, shield-like curves that meet at a central vertical spine, forming a stylized letter that reads simultaneously as a letterform and a protective barrier — a direct visual metaphor for endpoint defense. The wordmark is set in a custom, rounded sans-serif with open apertures and a slight humanist skew, which keeps the technical name approachable. At favicon size the symbol holds its shape because the positive/negative space balance is roughly 50/50 and the central spine remains a single pixel line down to 16 px. In the crowded antivirus aisle, where competitors lean on abstract globes or checkmarks, the dual-read "B"/shield gives immediate category recognition without relying on a literal lock or shield clip-art.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette (#0D0D0D, #2E2E2E) captures only the near-black wordmark; the brand's live identity adds a high-saturation red-orange (≈ #E60012) for the symbol. That accent defies the industry's default blue-teal trust codes, signalling urgency and offensive threat-hunting rather than passive monitoring. The dark neutrals ground the mark in enterprise seriousness and ensure WCAG-AA contrast on white dashboards, while the single vivid hue makes the icon pop in dense system-tray rows and partner co-branding strips.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Bitdefender logo, regardless of color or industry.
Brand web palette
Colors Bitdefender uses across its website — the broader brand system around the logo.
About Bitdefender
Bitdefender is a cybersecurity company that provides various products and services to individuals and businesses to protect their digital assets from online threats. The company was founded in 2001 by Florin Talpeș in Bucharest, Romania. Since its establishment, Bitdefender has grown to become one of the leading players in the global cybersecurity industry. Bitdefender's headquarters is still located in Bucharest, Romania. However, the company has expanded its presence worldwide with offices in more than 100 countries, including the United States, Australia, Canada, and Germany. This global presence allows Bitdefender to cater to a diverse range of customers and provide localized support and services. The company offers a wide range of products and services, including antivirus software, internet security solutions, endpoint security, cloud security, and data center security. Bitdefender's products are designed to protect against malware, ransomware, phishing attacks, and other online threats. The company also offers cybersecurity services such as vulnerability assessment and incident response for businesses. Bitdefender has established strong partnerships and collaborations with various organizations across the globe. It has formed strategic alliances with companies like Microsoft, Citrix, Lenovo, and others to enhance its security solutions and provide comprehensive protection to users. The company also collaborates with educational institutions and government agencies to promote cybersecurity awareness and education. In terms of market position, Bitdefender is recognized as one of the top cybersecurity companies globally. It has consistently received accolades and high ratings from independent testing organizations for the effectiveness of its products. With a strong customer base and a reputation for excellence, Bitdefender competes with other major players in the cybersecurity industry, such as Norton, McAfee, and Kaspersky. Bitdefender has witnessed significan
Questions about the Bitdefender logo
What does the Bitdefender symbol represent?
The mark merges a capital "B" with a shield silhouette; the two mirrored curves suggest a barrier closing around the central spine, visually encoding the company's core promise of active threat containment.
Has the logo changed since the company started in 2001?
Yes. Early versions used a gradient blue "B" inside a rounded square. The current red-orange shield-letter and lowercase wordmark were introduced in a 2015 rebrand to unify consumer and enterprise lines under one scalable system.
What color is the Bitdefender logo?
The dominant color of the Bitdefender logo is Black Sheep (hex #0D0D0D). The closest Pantone match is Black 6 C.
How many colors does the Bitdefender logo have?
The Bitdefender logo uses 2 primary colors: #0D0D0D, #2E2E2E.
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The Bitdefender logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.