AllTrails Logo
The AllTrails logo uses 1 primary color. Its dominant color is Lindworm Green (#142800, closest Pantone 2411 C). AllTrails operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 2% of indexed brands
- Website
- alltrails.com
Design analysis
The AllTrails logo is a combination mark pairing a custom wordmark with a distinctive abstract symbol. The wordmark uses a modified geometric sans-serif where the capital 'A' is stylized into a peaked mountain form, creating immediate category signaling without a separate icon. The 'A' peak aligns optically with the 'l' ascender, giving the logotype a unified rhythm. The symbol — a simplified triangular peak with a negative-space trail line bisecting it — functions as a standalone app icon and favicon. At small sizes the mark holds because the trail line is a single continuous stroke rather than a detailed path, and the dark green provides high contrast against light backgrounds. The construction avoids thin serifs or fine counters that would degrade in mobile UI chrome.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black green (#142800) reads as authoritative and legible across light and dark modes, a practical necessity for an app used in bright sunlight and low-light trail conditions. Unlike the bright lime or forest greens common in outdoor branding, this depth avoids the 'park service' cliché and positions the brand closer to premium tech (Garmin, Strava) while retaining an organic association. The single-color approach ensures the mark reproduces cleanly in single-color print, embossing, and monochrome system UI states.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the AllTrails logo, regardless of color or industry.
Brand web palette
Colors AllTrails uses across its website — the broader brand system around the logo.
About AllTrails
AllTrails is a premier brand that offers a comprehensive platform for outdoor enthusiasts to discover and explore over 400,000 trails worldwide. Whether you are an avid hiker, camper, or trail runner, AllTrails has got you covered. With trail information, detailed reviews, maps, and photos curated by millions of hikers, campers, and nature lovers like you, finding the perfect trail for your adventure has never been easier. AllTrails provides a vast array of trail options, catering to various interests and preferences. From dog-friendly trails and mountain biking routes to wheelchair-friendly paths and scenic drives, there is something for everyone. With features like trail running, road biking, backpacking, camping, and more, AllTrails ensures that you can pursue your outdoor activities with confidence. The platform also offers inspiration and guidance, helping you navigate your way through unfamiliar terrains. AllTrails+'s additional planning features, offline maps, and wrong-turn alerts enable you to make the most of every minute spent outdoors. Adventure anywhere with AllTrails and discover unexpected gems, even in your own backyard. Moreover, AllTrails is committed to preserving and protecting our natural environment. As a partner of Leave No Trace and 1% for the Planet, a portion of every AllTrails+ membership goes towards supporting the conservation of wild places. Join the AllTrails community today and embark on your next exciting outdoor adventure
Questions about the AllTrails logo
Why does the AllTrails logo use such a dark green instead of a brighter outdoor green?
The near-black green (#142800) maintains legibility in high-glare outdoor environments and on small mobile screens where brighter greens lose contrast. It also differentiates the brand from the saturated lime and forest greens used by many parks and gear companies, aligning the visual weight with premium fitness-tech peers.
Can the mountain symbol be used without the wordmark?
Yes. The bisected triangle peak functions as the standalone app icon, favicon, and social avatar. It was designed to be recognizable at 16×16 pixels, with the trail line weight calibrated to remain visible at that scale.
What color is the AllTrails logo?
The dominant color of the AllTrails logo is Lindworm Green (hex #142800). The closest Pantone match is 2411 C.
How many colors does the AllTrails logo have?
The AllTrails logo uses 1 primary color: #142800.
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The AllTrails logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.