Logótipo SAP
O logótipo SAP utiliza 3 cores primárias. A sua cor dominante é Atmosphere (#0097DC, correspondência Pantone mais próxima 279 C). SAP opera no sector Programming & Developer Software.
- Família de cores
- blue
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- sap.com
Análise de design
SAP's logo is a custom wordmark composed of three geometric sans-serif letters. The letterforms feature distinctive details: the 'S' uses a continuous stroke with balanced terminals, the 'A' has a disconnected crossbar creating negative space, and the 'P' opens its counter with a horizontal cut rather than a closed bowl. These choices give the mark personality while maintaining the legibility required for global enterprise signage. The mark is typically set in a gradient of the measured blues, though solid-color applications exist for single-color reproduction.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured palette — #0097DC, #00AEEF, #006CB8 — sits in the cyan-to-blue range that dominates enterprise software branding, but SAP's specific hue is brighter and more optimistic than the dark navies used by legacy competitors. This positions the brand as modern and cloud-native rather than mainframe-era. The gradient application adds depth on digital surfaces while the dominant #0097DC (Pantone 279 C) ensures strong contrast on white backgrounds and meets accessibility standards for text at UI sizes.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo SAP, independentemente da cor ou sector.
Paleta web de marca
Cores que SAP utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre SAP
SAP, headquartered in Walldorf, Germany, is a multinational software corporation that specializes in enterprise resource planning (ERP) software. Founded in 1972, SAP has grown from a small software vendor to one of the world's largest software companies. SAP offers a wide range of products and services to businesses of all sizes and industries. Its flagship product, SAP ERP, provides integrated solutions for finance, human resources, supply chain management, and customer relationship management. Additionally, SAP offers industry-specific solutions such as SAP S/4HANA for retail, manufacturing, and healthcare. With a presence in over 180 countries, SAP operates globally, serving more than 437,000 customers worldwide. The company has a significant number of subsidiaries, including Concur, Ariba, and SuccessFactors, which provide additional capabilities in areas like travel and expense management, procurement, and talent management. SAP also has numerous joint ventures and partnerships with leading technology companies. In terms of market position, SAP is one of the leading players in the global software market. It competes with other major enterprise software companies such as Oracle, Microsoft, and Salesforce. SAP has consistently achieved strong global sales, generating over €23 billion in revenue in 2020. It has also maintained a strong market share in the ERP software market. Over the years, SAP has undergone various changes and developments to drive growth. One significant event was the introduction of SAP HANA, an in-memory computing platform that revolutionized the speed and efficiency of data processing. SAP has also expanded its cloud offerings, providing software-as-a-service (SaaS) solutions that enable businesses to access SAP software through the cloud. Currently, SAP continues to innovate and evolve its product lineup, focusing on the integration of AI and machine learning technologies into its solutions. The company is also investing heavily in sustain
Perguntas sobre o logótipo SAP
What font does SAP use in its logo?
SAP uses a proprietary custom typeface designed exclusively for the brand; it is not a commercially available font. The letterforms share DNA with geometric sans-serifs like Futura or Gotham but include unique modifications to the 'A', 'P', and 'S' for trademark distinctiveness.
When did SAP last change its logo?
The current wordmark was introduced in 2011 as part of a broader brand refresh led by the internal design team with external agency support. It replaced the previous 1999 logo which featured a stylized square symbol alongside the name. The 2011 update removed the symbol entirely, simplified the color treatment, and refined the letterforms for digital clarity.
Qual é a cor do logótipo SAP?
A cor dominante do logótipo SAP é Atmosphere (hex #0097DC). A correspondência Pantone mais próxima é 279 C.
Quantas cores tem o logótipo SAP?
O logótipo SAP utiliza 3 cores primárias: #0097DC, #00AEEF, #006CB8.
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O logótipo SAP é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.