Logótipo AppsFlyer: Cores, Códigos Hex e Análise de Design

Análise de design

The AppsFlyer identity centers on a combined mark: a geometric symbol sitting left of a lowercase wordmark. The symbol is a stylized arrowhead formed from a folded ribbon shape, suggesting forward motion and data flow — apt for an attribution platform. Its construction uses consistent stroke weights and rounded terminals that echo the letterforms, creating visual harmony between icon and type. The wordmark uses a custom geometric sans-serif with distinctive character shapes (notably the 'p' and 'f' descenders) that remain legible at small sizes. At favicon scale, the symbol alone holds recognition; the folded arrow reads clearly down to 16×16 pixels. In the martech landscape, where many competitors default to abstract data dots or generic chart icons, the folded-arrow metaphor feels specific to mobile user journeys rather than generic analytics.

Folded arrow symbol suggesting motion and attributionCustom lowercase wordmark with distinctive descendersSingle deep violet color used consistentlySymbol functions independently as app icon

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The single measured color #220D4E — a near-black violet — defies the bright blues and greens dominant in SaaS and martech branding. This deep hue signals precision and backend authority, aligning with a product that sits invisibly in the data layer. It also provides high contrast on white dashboards and dark-mode interfaces without needing a secondary palette, simplifying implementation across product UI and marketing surfaces.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Primária SVG PNG

Branco SVG PNG

Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo AppsFlyer, independentemente da cor ou sector.

Paleta web de marca

Cores que AppsFlyer utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre AppsFlyer

AppsFlyer is a mobile measurement and attribution platform that enables businesses to measure the effectiveness of their mobile marketing campaigns. Founded in 2011, the company's headquarters is located in San Francisco, California, United States. AppsFlyer's main product is its mobile attribution and marketing analytics platform. It provides businesses with real-time data and insights to measure the performance of their mobile advertising efforts. The platform offers attribution tracking, campaign analytics, audience segmentation, in-app event tracking, and fraud detection, among other features. With its comprehensive suite of tools, AppsFlyer helps businesses optimize their marketing strategies, increase user acquisition, and drive growth. Operating on a global scale, AppsFlyer has established partnerships with major advertising networks and platforms, such as Facebook, Google, Twitter, and Apple Search Ads. These partnerships allow AppsFlyer to integrate with various advertising channels, providing businesses with a centralized platform for tracking and analyzing their mobile marketing campaigns. In terms of market position, AppsFlyer is one of the leading mobile attribution and marketing analytics platforms in the industry. The company serves thousands of customers worldwide and has been recognized for its innovation and excellence in the field. It has received numerous awards, including being named a Gartner Cool Vendor in 2018. AppsFlyer has experienced significant growth and success since its inception. In 2014, the company raised $7. 1 million in funding, which allowed it to expand its operations and further develop its platform. In 2017, AppsFlyer raised an additional $56 million in Series C funding, signaling its continued growth and traction in the market. As of the latest available information, AppsFlyer continues to be at the forefront of the mobile attribution and marketing analytics industry. The company regularly releases updates and enhancements to

Perguntas sobre o logótipo AppsFlyer

What does the AppsFlyer symbol represent?

The symbol is a folded ribbon forming an arrowhead, representing the forward path of a mobile user from ad click to in-app event — the core attribution journey the platform measures.

Has the AppsFlyer logo changed since launch?

The current combined mark has been in use since at least 2015, replacing an earlier uppercase wordmark with a simpler arrow icon. The folded-arrow symbol and custom lowercase type have remained stable through the company's growth.

Qual é a cor do logótipo AppsFlyer?

A cor dominante do logótipo AppsFlyer é Praise of Shadow (hex #220D4E). A correspondência Pantone mais próxima é 2627 C.

Quantas cores tem o logótipo AppsFlyer?

O logótipo AppsFlyer utiliza 1 cor primária: #220D4E.

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O logótipo AppsFlyer é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.