Logótipo GAP
O logótipo GAP utiliza 3 cores primárias. A sua cor dominante é Armour Wash (#010101, correspondência Pantone mais próxima Black 6 C). GAP opera no sector Fashion & Apparel.
- Família de cores
- black
- Sector
- Fashion & Apparel
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- gap.com
Análise de design
The Gap logo is a bold, all-caps sans-serif wordmark set in a customized geometric grotesque — closely related to Helvetica or a proprietary variant like Spire. The letterforms are tightly tracked with optically balanced counters, giving the mark a solid, monolithic presence. The 'G' and 'P' share a similar aperture width, while the 'A' features a low crossbar that reinforces horizontal stability. No icon, ligature, or decorative element accompanies the type; the brand name alone carries full identification weight. This reductionist approach works exceptionally well at small sizes: the heavy stems and open apertures resist fill-in on low-resolution screens, embroidery, or woven labels. In the fashion-apparel context, where logos often compete with garment patterns and texture, the mark's stark simplicity ensures legibility across denim tags, tote bags, and digital thumbnails alike.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured palette — #010101, #353535, #171717 — reveals a near-black, single-hue strategy with subtle tonal variation likely from anti-aliasing or fabric texture. This anchors the brand in neutrality, allowing the logo to sit silently on any garment color or seasonal campaign without clashing. In an industry reliant on chromatic flexibility, a pure dark neutral functions as a universal ink: it prints cleanly on white hangtags, embosses on leather, and reverses to white on the iconic blue square without requiring a secondary palette.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo GAP, independentemente da cor ou sector.
Paleta web de marca
Cores que GAP utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre GAP
Discover the timeless and versatile fashion of GAP. Browse through our extensive collection of clothing for women, men, maternity, kids, and babies, and find the perfect outfit for every occasion. Our style is a fusion of clean and confident designs, offering comfortable and accessible fashion choices that are both classic and modern. From jeans to t-shirts to dresses, our diverse range of products ensures that the whole family can stay fashionable and on-trend. With GAP, you can shop for casual and stylish apparel effortlessly. Whether you're looking for everyday essentials or special occasion wear, we have everything you need. Fall in love with our new arrivals, including denim minis, puffed sleeves, and floral patterns that are perfect for the upcoming season. Experience the happiest styles on earth with our Disney Shop and explore our extensive denim collection for every generation. Visit GAP today and discover the joy of timeless fashion
Perguntas sobre o logótipo GAP
Why did Gap revert to its old logo after the 2010 redesign?
The 2010 redesign replaced the classic blue-box mark with a plain Helvetica wordmark and a small blue gradient square. Customers and designers criticized it as generic and disconnected from the brand's heritage. After one week of public backlash, Gap announced it would return to the original 1990 logo, which remains in use today.
Is the Gap logo always presented in a blue square?
No. The blue square is a brand signature, not the logo itself. The core mark is the wordmark, which appears in white on blue for primary applications, in black or dark gray on product tags and packaging, and reversed to white on colored backgrounds. The square is a consistent framing device, not a mandatory container.
Qual é a cor do logótipo GAP?
A cor dominante do logótipo GAP é Armour Wash (hex #010101). A correspondência Pantone mais próxima é Black 6 C.
Quantas cores tem o logótipo GAP?
O logótipo GAP utiliza 3 cores primárias: #010101, #353535, #171717.
Mais logótipos black ver tudo →
Mais logótipos Fashion & Apparel ver tudo →
O logótipo GAP é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.