Logótipo Amazon Web Services
O logótipo Amazon Web Services utiliza 2 cores primárias. A sua cor dominante é Imperial Primer (#252F3E, correspondência Pantone mais próxima 4280 C). Amazon Web Services opera no sector Business Services.
- Família de cores
- blue
- Sector
- Business Services
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- aws.com
Análise de design
The AWS mark is a hybrid wordmark-symbol combination. The letters "AWS" are set in a custom geometric sans-serif — clean, monolinear, and slightly wide — with the "A" and "S" serving as anchors for a sweeping orange curve beneath. That curve functions simultaneously as a smile (customer satisfaction), an arrow (forward motion, scale), and a visual bridge linking the first and last letters. The mark is horizontally oriented, locking the symbol to the type so it never appears alone in primary usage. At small sizes — favicon, mobile nav bar, CLI output — the curve remains legible because it's a single continuous stroke with clear clearance from the letterforms. The dark navy letterforms provide enough contrast to hold on light and mid-tone backgrounds, while the orange curve pops without vibrating. In the cloud infrastructure category, where competitors lean heavily on abstract cloud icons, hexagons, or circuit motifs, AWS avoids pictorial clichés entirely. The design relies on typographic confidence and a single expressive gesture, which scales from a 16px tab icon to a building-side sign without redesign.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured palette — #252F3E (Imperial Primer, a near-black navy) and #FF9900 (Amazon Orange) — splits the difference between enterprise trust and platform energy. The navy dominates at roughly 12% of the mark's pixel area, grounding the wordmark in the serious, security-conscious tone procurement teams expect. The orange, at roughly 6%, is restrained to the curve alone, delivering brand recognition without the visual fatigue of an all-orange mark. This ratio mirrors Amazon's parent brand but feels more disciplined, signaling a service layer rather than a retail storefront.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Amazon Web Services, independentemente da cor ou sector.
Paleta web de marca
Cores que Amazon Web Services utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Amazon Web Services
Amazon Web Services (AWS) is a leading brand that offers a wide range of products and services in the field of serverless computing. With AWS, you can build and run applications and services without the need to worry about servers. By adopting serverless computing, you can eliminate the task of provisioning, scaling, and managing servers, allowing you to focus more on your core business. AWS provides a comprehensive suite of serverless technologies, including AWS Lambda, Amazon API Gateway, and Amazon DynamoDB. These technologies enable you to run code, manage data, and seamlessly integrate applications, all without the need to manage servers. With automatic scaling, built-in high availability, and a pay-for-use billing model, AWS offers a cost-effective and efficient solution for your serverless computing needs. Whether you are a developer, a business owner, or an enterprise, AWS's serverless technologies empower you to build and run applications with ease. Take advantage of the flexibility, scalability, and reliability offered by AWS, and experience the benefits of serverless computing. Get started with AWS today and unlock the full potential of your applications and services
Perguntas sobre o logótipo Amazon Web Services
Does AWS have a standalone icon without the wordmark?
Yes. AWS uses a simplified "smile" icon — the orange curve on a navy square — for app icons, favicons, and console avatars. The full wordmark remains the primary logo for marketing, documentation, and partner materials.
Why does the curve stop at the S instead of extending like Amazon's A-to-Z arrow?
The AWS curve connects the first and last letters of the initialism (A to S), not the full alphabet. It echoes the parent brand's arrow logic but adapts it to the three-letter name, preserving the smile/arrow dual meaning without implying "A to Z" services.
Qual é a cor do logótipo Amazon Web Services?
A cor dominante do logótipo Amazon Web Services é Imperial Primer (hex #252F3E). A correspondência Pantone mais próxima é 4280 C.
Quantas cores tem o logótipo Amazon Web Services?
O logótipo Amazon Web Services utiliza 2 cores primárias: #252F3E, #FF9900.
Mais logótipos blue ver tudo →
Mais logótipos Business Services ver tudo →
O logótipo Amazon Web Services é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.