Logótipo HP
O logótipo HP utiliza 1 cor primária. A sua cor dominante é Veteran’s Day Blue (#024AD8, correspondência Pantone mais próxima 2736 C). HP opera no sector Computers Electronics & Technology.
- Família de cores
- blue
- Popularidade da marca
- Top 2% das marcas indexadas
- Website
- hp.com
Análise de design
The HP mark is a lowercase wordmark composed of two mirrored geometric letterforms — the 'h' and 'p' share identical bowl shapes and stem weights, creating a subtle rotational symmetry. Built on a strict grid with consistent corner radii, the mark reads as a single abstract symbol at distance while resolving into readable initials up close. This construction eliminates descenders and crossbars, giving it a uniform visual height that scales cleanly from favicon to billboard. In the crowded tech hardware space, where competitors like Dell, Lenovo, and Intel rely on uppercase wordmarks or separate icons, HP's lowercase-only approach signals approachability and consumer focus without sacrificing corporate credibility. The lack of a standalone icon means the brand name must always be present, which reinforces name recognition but offers no shorthand for app icons or social avatars beyond the two letters themselves.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured #024AD8 is a deep, saturated blue that sits between traditional corporate navy and the brighter cyan tones common in cloud and software branding. At 31% coverage (the rest being white space), the hue carries enough luminance to pop on dark printer bezels and packaging while remaining legible in single-color embossing. It differentiates from Dell's cooler blue, Lenovo's red accent, and Apple's monochrome neutrality, staking a claim in the 'trusted enterprise' quadrant without feeling cold.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo HP, independentemente da cor ou sector.
Paleta web de marca
Cores que HP utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre HP
HP (Hewlett Packard) is a multinational technology company based in the United States. It was founded by Bill Hewlett and Dave Packard in Palo Alto, California, in 1939. The company's headquarters is currently located in Palo Alto, California. HP is known for its wide range of products and services in the technology industry. It offers personal computers, printers, imaging and printing devices, software, storage devices, networking products, and services related to IT infrastructure. On a global scale, HP operates in more than 170 countries and has a vast network of subsidiaries, joint ventures, and partnerships. Notable subsidiaries and joint ventures of HP include Hewlett Packard Enterprise (HPE), which focuses on enterprise-level technology solutions, and HP Inc., which focuses on personal computers and printers. In terms of market position, HP is one of the leading technology companies globally. It consistently ranks among the top companies in terms of global sales and stands amongst its competitors like Dell, Lenovo, and Apple. The company holds a significant market share in the personal computer and printer segments. HP has a history of major events and achievements that have shaped its growth. In 2002, HP merged with Compaq Computer Corporation, expanding its product portfolio and market presence. In recent years, the company has focused on innovation and sustainability, launching products with energy-efficient features and reducing its environmental impact. As of the latest updates, HP continues to innovate and expand its product lineup. It has introduced new products such as the HP Elite Dragonfly laptop and has invested in research and development to stay at the forefront of technology. The company also actively engages in corporate social responsibility initiatives and strives to create positive impacts in areas such as education, environment, and community development. In conclusion, HP is a leading technology company based in the United States, known fo
Perguntas sobre o logótipo HP
Why does HP use a lowercase logo instead of capital letters?
The lowercase wordmark was adopted in 2016 to project a more human, accessible tone aligned with HP's consumer-facing PC and printer business. The mirrored letterforms also create a distinctive symbol that works at very small sizes, which is critical for device badging and mobile interfaces.
Has the HP logo always been just the letters 'hp'?
No. From 1939 through the early 2000s, HP used various uppercase wordmarks, often accompanied by a circular 'hp' monogram or the full 'Hewlett Packard' name. The current minimalist lowercase version replaced a 2012 interim design that retained uppercase letters but introduced the mirrored geometry.
Qual é a cor do logótipo HP?
A cor dominante do logótipo HP é Veteran’s Day Blue (hex #024AD8). A correspondência Pantone mais próxima é 2736 C.
Quantas cores tem o logótipo HP?
O logótipo HP utiliza 1 cor primária: #024AD8.
Mais logótipos blue ver tudo →
Mais logótipos Computers Electronics & Technology ver tudo →
O logótipo HP é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.