Logótipo Amazon
O logótipo Amazon utiliza 3 cores primárias. A sua cor dominante é Coarse Wool (#171D27, correspondência Pantone mais próxima 532 C). Amazon opera no sector E Commerce & Shopping.
- Família de cores
- blue
- Sector
- E Commerce & Shopping
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- amazon.com
Análise de design
The Amazon mark is a lowercase wordmark with an integrated symbolic arrow. The typography uses a modified version of Officina Sans Bold — rounded, approachable, and highly legible at small sizes. The defining element is the curved arrow stretching from the 'a' to the 'z', which simultaneously communicates three things: the breadth of inventory (A to Z), a smile suggesting customer satisfaction, and forward momentum. The arrow's terminal sits precisely at the midpoint of the 'z', creating visual balance. The mark works as a pure logotype without any separate icon, which simplifies application across packaging, app icons, and fulfillment centers. At favicon scale, the arrow alone remains recognizable, a practical strength for digital-first retail.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The palette anchors on #171D27, a near-black with blue undertones that reads as authoritative and premium without the harshness of pure black. The arrow's #FF6201 orange provides the only chromatic accent — warm, energetic, and visible on cardboard shipping boxes where brand impressions are highest. The measured #666666 gray appears in secondary lockups and sub-brands (AWS, Prime Video), creating a neutral bridge between the dark primary and the vibrant accent. This restraint defies e-commerce competitors who often use multiple bright colors; Amazon's two-tone system scales globally without cultural color conflicts.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Amazon, independentemente da cor ou sector.
Paleta web de marca
Cores que Amazon utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Amazon
Amazon. com, also known as Amazon, is an American multinational technology company based in Seattle, Washington. It was founded by Jeff Bezos on July 5, 1994, and initially started as an online marketplace for books. Since then, it has expanded its product offerings to include electronics, apparel, furniture, and various other consumer goods, as well as digital streaming services and cloud computing. The headquarters of Amazon. com is located in Seattle. The company has grown exponentially over the years and now operates worldwide. It has separate websites for different countries, including Amazon. co. uk for customers in the United Kingdom. Amazon. com offers a wide range of products and services to cater to customer needs. These include Amazon Prime, a subscription-based service that offers benefits such as free two-day shipping, access to streaming services like Prime Video and Prime Music, and exclusive deals. Amazon also produces consumer electronics like the Kindle e-reader, Fire tablets, Fire TV, and Echo devices, that utilize the company's voice-controlled virtual assistant, Alexa. On a global scale, Amazon. com has established itself as a prominent player in the e-commerce industry. It has expanded its operations through acquisitions, partnerships, and subsidiaries such as Whole Foods Market, IMDb, Audible, and Zappos, to name a few. With a solid infrastructure and sophisticated logistics management, Amazon has become one of the largest retailers in the world. In terms of market position, Amazon. com is a dominant force with significant global sales. The company's innovative approach to e-commerce, emphasis on customer experience, and aggressive expansion strategies have allowed it to surpass many of its competitors. Amazon often faces competition from other e-commerce giants, such as Alibaba and Walmart, but continues to maintain its leading position. Throughout its history, Amazon. com has achieved numerous milestones. One notable event was the introducti
Perguntas sobre o logótipo Amazon
What does the Amazon arrow mean?
The arrow points from 'a' to 'z' to signify that Amazon sells everything from A to Z. Its curved shape also forms a smile, representing customer satisfaction. The dual meaning was intentional when Turner Duckworth designed the mark in 2000.
Has the Amazon logo changed since launch?
The original 1995 logo featured a translucent 'A' with a river motif. The current wordmark with the smile arrow debuted in 2000 and has remained visually consistent, with only minor optical refinements to the typeface and arrow weight for digital rendering.
Qual é a cor do logótipo Amazon?
A cor dominante do logótipo Amazon é Coarse Wool (hex #171D27). A correspondência Pantone mais próxima é 532 C.
Quantas cores tem o logótipo Amazon?
O logótipo Amazon utiliza 3 cores primárias: #171D27, #666666, #FF6201.
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O logótipo Amazon é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.