Logótipo Bitly
O logótipo Bitly utiliza 1 cor primária. A sua cor dominante é Durotar Fire (#EE6123, correspondência Pantone mais próxima 6021 C). Bitly opera no sector Programming & Developer Software.
- Família de cores
- orange
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- bitly.com
Análise de design
Bitly's logo is a combination mark pairing a geometric symbol with a lowercase wordmark. The symbol is a stylized 'b' constructed from a single continuous stroke that loops into a speech-bubble tail, simultaneously suggesting a link, a conversation bubble, and the brand initial. This dual metaphor — connection and communication — is rendered in a flat, mono-weight line with rounded terminals, giving it a friendly, approachable geometry that scales cleanly to favicon size. The wordmark uses a custom rounded sans-serif (closely related to Circular or Sofia Pro) with identical corner radii, creating visual harmony between mark and type. At small sizes the symbol holds its shape because the counter-space remains open and the tail doesn't fragilise; the whole lockup works horizontally or stacked without re-drawing.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The single-brand orange (#EE6123) breaks the blue-heavy convention of developer tools and SaaS platforms, signalling energy, urgency, and human warmth rather than sterile reliability. In a dashboard context the hue pops against both light and dark modes, and it survives monochrome reproduction because the mark relies on shape, not colour contrast, for recognition.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Bitly, independentemente da cor ou sector.
Paleta web de marca
Cores que Bitly utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Bitly
Bitly is a platform that serves as a catalyst for connections in the digital world. For over a decade, Bitly has been the point of connection for those who share digital information and their audiences. Their core values of action, progress, and growth are reflected in their commitment to innovation and change. Bitly offers a range of products and services to help users customize, share, and track links, including dynamic solutions like QR Codes and link-in-bio for social media profiles. They also provide resources such as API documentation, ebooks, webinars, and app connectors to optimize the Bitly experience. Bitly prioritizes diversity, equity, and inclusion, fostering a culture of allyship, accessibility, and learning. Their leadership team, including the VP of Engineering, Chief Diversity Officer, and CEO, brings years of industry experience to drive innovation and growth. Bitly is dedicated to creating a work environment where all employees feel safe and valued, with Employee Resource Groups focused on marginalized communities and intentional DEI initiatives. Join Bitly and become part of a company that values connection, innovation, integrity, and fun
Perguntas sobre o logótipo Bitly
What does the Bitly symbol represent?
The mark merges a lowercase 'b' with a speech-bubble tail, visualising both the brand initial and the act of sharing a link — a conversation starter between creator and audience.
Has the logo changed much since Bitly launched?
The original 2008 logo used a 3D-glossy 'bit.ly' wordmark. A 2014 redesign introduced the flat orange 'b' symbol and lowercase wordmark, and the system has been refined only subtly since (optical adjustments, tighter spacing) without a full rebrand.
Qual é a cor do logótipo Bitly?
A cor dominante do logótipo Bitly é Durotar Fire (hex #EE6123). A correspondência Pantone mais próxima é 6021 C.
Quantas cores tem o logótipo Bitly?
O logótipo Bitly utiliza 1 cor primária: #EE6123.
Mais logótipos orange ver tudo →
Mais logótipos Programming & Developer Software ver tudo →
O logótipo Bitly é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.