Logótipo Bilibili: Cores, Códigos Hex e Análise de Design

Análise de design

Bilibili's primary mark is a lowercase 'b' where the vertical stem doubles as a play-button triangle pointing right — a literal fusion of the brand initial and the universal video-play symbol. The glyph is drawn with consistent stroke weight, rounded terminals, and a clean geometric cutout for the triangle, making it a single-path vector shape that scales without losing legibility. Beside the symbol sits the wordmark 'bilibili' in a custom rounded sans-serif with matching stroke width, creating a unified lockup where symbol and type share the same visual DNA. At favicon size the 'b' alone remains readable because the play-triangle negative space is proportionally generous; the mark avoids thin counters or delicate serifs that would fracture at 16 × 16 px. In the crowded Chinese video-platform landscape — where competitors like iQIYI and Tencent Video rely on abstract shapes or logotypes — Bilibili's literal play-button integration instantly signals 'video' while the friendly roundness reinforces its youth-oriented ACG community positioning.

Lowercase 'b' with integrated play-button triangleSingle signature blue (#07A3D7) across all touchpointsRounded custom sans-serif wordmatching symbol stroke weightStandalone 'b' glyph functions as app icon and favicon

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The single-brand blue (#07A3D7) sits between a classic web-safe cyan and a deeper corporate blue, delivering high contrast on both light and dark backgrounds — essential for a video UI that constantly switches between light-mode browsing and dark-mode playback. It avoids the saturated reds and oranges common in Chinese tech (Douyin, Kuaishou), giving Bilibili a cooler, more 'digital-native' temperature that aligns with anime/gaming aesthetics and works globally without cultural colour baggage.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Primária SVG PNG

Branco SVG PNG

Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Bilibili, independentemente da cor ou sector.

Paleta web de marca

Cores que Bilibili utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Bilibili

Bilibili is a Chinese online entertainment platform focused on anime, comics, and gaming (ACG) content. Founded in 2009 by Xu Yi, Bilibili began as a site where fans could share bullet commentaries (live comments overlaying videos) on anime, but has since expanded to become a popular online community and content platform. Headquartered in Shanghai, China, Bilibili operates through its website (www. bilibili. com) and mobile app, attracting a large user base primarily consisting of young people interested in ACG culture. The company went public on the NASDAQ Stock Market in March 2018. Bilibili offers a wide range of products and services to its users. The platform allows users to upload, watch, and share videos, discover and participate in discussions on various topics, interact with content creators, and even purchase relevant merchandise. Additionally, Bilibili provides live streaming services, online games, and an e-commerce platform for ACG-related products. On a global scale, Bilibili has made efforts to expand its user base beyond China. It launched a virtual idol singing competition, The Next Idol Project, in 2020, which attracted participants from around the world. Bilibili has also established partnerships with foreign content providers to enhance the platform's global offerings. While Bilibili faces competition from other online entertainment platforms in China, such as Tencent Video and iQIYI, it has managed to carve out its niche within the ACG community. Bilibili's focus on a specific target audience has led to a dedicated user base and strong market position. In terms of growth and achievements, Bilibili has experienced rapid expansion over the years. In 2019, the company surpassed 100 million monthly active users. Bilibili has also collaborated with major entertainment companies, such as Sony Music and Tencent, to bring exclusive content to its platform. As of the latest known information, Bilibili continues to thrive as an influential platform within

Perguntas sobre o logótipo Bilibili

Has Bilibili's logo changed much since launch?

The core 'b' + play-button concept has remained stable since early branding; only minor optical refinements to stroke weight and wordmark spacing have been applied, preserving instant recognition across a decade of growth.

Why does the logo use a lowercase 'b' instead of uppercase?

Lowercase reinforces the platform's informal, community-first tone and matches the rounded, approachable geometry of the play-triangle cutout, while an uppercase 'B' would create awkward negative space for the play symbol.

Qual é a cor do logótipo Bilibili?

A cor dominante do logótipo Bilibili é Blue Fire (hex #07A3D7). A correspondência Pantone mais próxima é 6120 C.

Quantas cores tem o logótipo Bilibili?

O logótipo Bilibili utiliza 1 cor primária: #07A3D7.

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O logótipo Bilibili é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.