Logótipo Xiaomi
O logótipo Xiaomi utiliza 1 cor primária. A sua cor dominante é Blaze Orange (#FF6900, correspondência Pantone mais próxima 1505 C). Xiaomi opera no sector Computer Hardware.
- Família de cores
- orange
- Sector
- Computer Hardware
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- mi.com
Análise de design
The Xiaomi logo is a minimalist wordmark set inside a rounded square (squircle) container. The lowercase "mi" uses a custom geometric sans-serif with uniform stroke width and rounded terminals that echo the container's corners. This creates a cohesive, app-icon-ready glyph that reads clearly at favicon sizes. The mark follows the tech industry's shift toward flat, containerized logos but distinguishes itself through the squircle's subtle mathematical precision — a shape Xiaomi has patented in China. At small sizes, the counter spaces in "m" and "i" remain open, and the single-color execution avoids rendering issues across print and screen.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The blaze orange (#FF6900) defies the sector's default blue palette, signaling energy and approachability rather than corporate trust. Orange sits opposite blue on the color wheel, giving Xiaomi instant shelf differentiation against Samsung, Intel, and Dell. The high saturation ensures visibility on both dark and light backgrounds, critical for a brand spanning budget handsets to premium appliances. Xiaomi owns this hue so thoroughly in Chinese consumer electronics that the color alone functions as a secondary identifier.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Xiaomi, independentemente da cor ou sector.
Paleta web de marca
Cores que Xiaomi utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Xiaomi
Xiaomi Corporation is a Chinese multinational electronics company founded in April 2010 and headquartered in Beijing, China. It was founded by entrepreneur Lei Jun, who aimed to create innovative and high-quality technology products at affordable prices. Initially, Xiaomi focused on developing and selling smartphones. Its debut smartphone, the Xiaomi Mi 1, was launched in 2011. The company gained popularity by selling its devices online and adopting a direct-to-consumer business model, which helped reduce costs and increase its market share. Over time, Xiaomi expanded its product portfolio to include a wide range of consumer electronics, including smart home devices, wearables, tablets, laptops, TVs, and more. It also invested in other technology spheres such as artificial intelligence (AI) and Internet of Things (IoT). Operating on a global scale, Xiaomi has a strong presence in various markets, particularly in China, India, and Southeast Asia. The company has also expanded into many other countries worldwide, including Europe and Latin America. It has established a network of authorized stores and partnered with local distributors to reach customers effectively. Xiaomi has a few noteworthy subsidiaries, including Redmi, which focuses on budget smartphones, and POCO, which offers more premium devices at competitive prices. Additionally, the company has formed joint ventures and partnerships with various companies, such as Huami Corporation for fitness wearables and TCL Corporation for smart TVs. In terms of market position, Xiaomi is one of the major players in the global smartphone industry. It consistently ranks among the top five smartphone manufacturers worldwide. However, competition remains fierce from rivals like Samsung and Apple. Xiaomi has achieved several significant milestones and accolades. In 2019, it became the youngest company on the Fortune Global 500 list. The company also set a Guinness World Record for the most mobile phones sold in a 24-hour pe
Perguntas sobre o logótipo Xiaomi
What does "mi" stand for in the Xiaomi logo?
Officially "Mobile Internet" and a nod to "Mission Impossible" reflecting founder Lei Jun's ambition to achieve the difficult. The dual meaning was explained at the company's 2011 launch.
Has the Xiaomi logo changed since the company started?
Yes. The original 2010 logo used uppercase "MI" in a softer rounded rectangle. A 2014 update flattened the style. The current squircle wordmark debuted in 2021 as part of a broader visual system overhaul.
Qual é a cor do logótipo Xiaomi?
A cor dominante do logótipo Xiaomi é Blaze Orange (hex #FF6900). A correspondência Pantone mais próxima é 1505 C.
Quantas cores tem o logótipo Xiaomi?
O logótipo Xiaomi utiliza 1 cor primária: #FF6900.
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O logótipo Xiaomi é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.