Logótipo Avast
O logótipo Avast utiliza 2 cores primárias. A sua cor dominante é Lucky Orange (#FF7800, correspondência Pantone mais próxima 2018 C). Avast opera no sector Computer Security.
- Família de cores
- orange
- Sector
- Computer Security
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- avast.com
Análise de design
Avast uses a minimalist abstract lettermark — a single continuous stroke forming a lowercase "a" with an extended, looping tail that curls back under the bowl. The mark is geometric yet organic: the stroke weight is uniform, the curves are precise radii, and the counter (the enclosed space) is a clean oval. No gradients, shadows, or 3D effects. This construction makes it exceptionally scalable; the logo remains legible as a 16×16 px favicon because the single stroke never closes into a tight aperture. In the cybersecurity category, where competitors lean on shields, locks, and checkmarks, Avast's choice of a pure letterform is a deliberate differentiation — it signals software utility over metaphorical protection. The mark usually sits left of a clean geometric wordmark (Avast in a custom sans-serif), but the symbol stands alone on app icons, browser extensions, and product badges, giving the brand a versatile monogram that works across dark and light UI surfaces.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The palette pairs Lucky Orange (#FF7800) with a deep navy (#071D2B). Orange is rare in security — most rivals use blue or green to convey trust — so Avast's hue signals energy, approachability, and consumer friendliness, aligning with their freemium heritage. The navy provides high contrast for accessibility and anchors the brand in professional credibility; it also matches the dark-mode interfaces common in modern security dashboards. Together they create a distinctive, high-visibility signature that reads instantly on a crowded desktop tray or mobile screen.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Avast, independentemente da cor ou sector.
Paleta web de marca
Cores que Avast utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Avast
Avast is a cybersecurity company based in Czechia, specializing in providing products and services to protect individuals and businesses from online threats. The company was founded in 1988 by Pavel Baudiš and Eduard Kučera as a cooperative, initially focusing on creating antivirus software for the Czechoslovak market. However, the company rapidly expanded its operations internationally and evolved into one of the leading cybersecurity firms globally. Avast's headquarters are located in Prague, Czechia. The company's main building, known as Avast Tower, is a prominent landmark in the city. The state-of-the-art headquarters houses a large workforce that includes cybersecurity experts, researchers, and support staff. The company offers a range of products and services to protect users' devices and data. Its main products include Avast Free Antivirus, which provides basic protection against malware, and Avast Internet Security, which offers a more comprehensive suite of features such as firewall protection, spam filtering, and network scanning. Avast also provides specialized solutions for businesses, including Avast Business Antivirus and Avast Business Managed Antivirus. In terms of global operations, Avast has a strong presence with millions of users worldwide. The company has acquired several notable cybersecurity companies over the years, expanding its product portfolio and strengthening its market position. Some of these acquisitions include AVG Technologies, Jumpshot, and SecureMe. Avast is a dominant player in the cybersecurity industry, consistently ranking among the top antivirus software providers. It competes with other major companies in the sector, such as McAfee, Norton, and Kaspersky. Avast's strength lies in its user-friendly interfaces, innovative features, and effective threat detection capabilities. In recent years, Avast has witnessed significant growth and success. The company has focused on improving its product lineup, incorporating advanced tec
Perguntas sobre o logótipo Avast
Why does Avast use orange instead of blue like other antivirus brands?
Orange differentiates Avast in a category dominated by blue and green. It reflects the company's origins as a free, consumer-friendly tool rather than an enterprise fortress, and it remains highly visible on both light and dark backgrounds.
Has the Avast logo changed much since the company started?
The current single-stroke "a" was introduced in a 2016 rebrand, replacing an earlier stylized "a" with a more complex orbital swoosh. Since 2016 the mark has remained visually stable, with only minor optical adjustments for digital rendering.
Qual é a cor do logótipo Avast?
A cor dominante do logótipo Avast é Lucky Orange (hex #FF7800). A correspondência Pantone mais próxima é 2018 C.
Quantas cores tem o logótipo Avast?
O logótipo Avast utiliza 2 cores primárias: #FF7800, #071D2B.
Mais logótipos orange ver tudo →
Mais logótipos Computer Security ver tudo →
O logótipo Avast é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.