Logótipo Airbnb: Cores, Códigos Hex e Análise de Design

Análise de design

The Airbnb mark is a combination logo consisting of a proprietary symbol — internally named the Bélo — paired with a custom lowercase wordmark. The symbol is a single continuous line forming four layered meanings: a human head, a location pin, a heart, and the letter A. Its geometry is built from circles and rounded corners, giving it an approachable, organic feel while remaining mathematically precise. The wordmark uses a modified version of the Cereal typeface family, with distinctive rounded terminals that echo the symbol's curves. At small sizes the symbol holds exceptionally well; its thick strokes and clear negative space remain legible down to 16 pixels, and it functions as a standalone app icon without the wordmark. In the travel and hospitality sector, where competitors lean heavily on abstract globes, compasses, or building silhouettes, the Bélo's human-centric construction breaks category conventions and reinforces the brand's core promise of belonging.

Single continuous line forming four distinct symbols simultaneouslyProprietary coral-red (#FF385C) absent from competitor palettesRounded lowercase wordmark with custom terminal detailsSymbol functions independently as app icon and favicon

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The measured #FF385C (Radical Red) is a warm coral-red that sits between traditional hospitality blues and the aggressive reds of discount travel sites. This hue signals warmth, trust, and human connection — critical emotional drivers for a platform built on strangers sharing homes — while maintaining high visibility across digital and physical touchpoints. Its saturation level allows it to work on both light and dark backgrounds without vibration, and it differentiates instantly against the sea of blue logos in travel search results.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Primária SVG PNG

Branco SVG PNG

Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Airbnb, independentemente da cor ou sector.

Paleta web de marca

Cores que Airbnb utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Airbnb

Airbnb is an online marketplace and hospitality service based in the United States. It was founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk. The idea for Airbnb came about when the founders were struggling to afford rent and decided to rent out air mattresses in their living room to attendees of a design conference. Today, Airbnb has become a global platform that allows people to rent out their homes, apartments, or individual rooms to travelers around the world. Airbnb's headquarters is located in San Francisco, California. The company operates through its website and mobile application, where hosts can create listings for their properties and travelers can browse and book accommodations. The company also provides additional services such as experiences and adventures, where travelers can book unique activities hosted by local experts. On a global scale, Airbnb has expanded its operations to over 220 countries and regions. It has also formed noteworthy partnerships and subsidiaries. For instance, in 2016, Airbnb launched Airbnb Trips, which offers travelers the opportunity to book local experiences and tours. The company has also acquired various smaller companies, including HotelTonight and Luxury Retreats, to further diversify its offerings. In terms of market position, Airbnb has experienced significant growth and is considered one of the leading players in the online travel industry. It has disrupted the traditional hotel industry and carved a niche for itself by offering unique and authentic accommodations. While facing competition from other short-term rental platforms such as Vrbo and Booking. com, Airbnb has managed to maintain a strong presence and loyalty amongst its users. Over the years, Airbnb has faced both challenges and successes. In 2020, due to the COVID-19 pandemic, the company experienced a decline in bookings and had to make significant changes to its operations. However, it also adapted by focusing on long-term stays and enh

Perguntas sobre o logótipo Airbnb

What does the Airbnb symbol represent?

The Bélo symbol combines four shapes in one continuous line: a person's head, a location pin, a heart, and the letter A. It was designed to represent belonging — the core brand promise — rather than just travel or accommodation.

Has the Airbnb logo changed since launch?

The Bélo symbol and wordmark introduced in the 2014 rebrand have remained visually consistent. Minor optical adjustments have been made for different media contexts, but no structural redesign has occurred.

Qual é a cor do logótipo Airbnb?

A cor dominante do logótipo Airbnb é Radical Red (hex #FF385C). A correspondência Pantone mais próxima é 1785 C.

Quantas cores tem o logótipo Airbnb?

O logótipo Airbnb utiliza 1 cor primária: #FF385C.

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O logótipo Airbnb é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.