Verkada Logo: Colors, Hex Codes & Design Analysis

Design analysis

Verkada uses a pure all-caps wordmark set in a custom geometric sans-serif. The letterforms are wide, tightly tracked, and optically balanced — the 'V' and 'A' share a sharp vertex angle that becomes the brand's standalone icon. No tagline, no graphic flourish, no gradient. The mark is constructed for maximum legibility at tiny sizes: the counter spaces are generous, stroke weights are uniform, and the absence of thin serifs or hairlines means it survives faxing, embossing on hardware, and 16-pixel favicons without degradation. In the enterprise security category, where competitors often lean on shields, eyes, or abstract tech glyphs, Verkada's typographic confidence signals maturity and software-first thinking — the product is the platform, not the camera.

All-caps geometric wordmark with uniform stroke weightShared sharp vertex on 'V' and 'A' doubling as standalone iconMonochrome near-black palette across every touchpointConsistent application on hardware, app icon, and signage

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The measured palette — #0B0B0B (near-black) and #313131 (dark charcoal) — rejects the industry's default trust-blue in favor of a single, authoritative dark neutral. This reads as premium, serious, and hardware-compatible: the same ink works on matte-black camera housings, white dashboard UI, and printed contracts without a secondary color system. The subtle second tone appears only in rare gradient or disabled-state contexts, keeping the brand visually monolithic.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Primary SVG PNG

White SVG PNG

Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Verkada logo, regardless of color or industry.

Brand web palette

Colors Verkada uses across its website — the broader brand system around the logo.

About Verkada

Verkada is a leading brand that specializes in providing enterprise building security solutions. With a strong emphasis on privacy, Verkada's mission is to protect people and property while empowering organizations to operate safer and smarter buildings. Founded in 2016, Verkada started by addressing the shortcomings of traditional video security systems. The company saw the need to bring the state-of-the-art technology and cloud-based software available in the consumer space to the enterprise sector. Since then, Verkada has expanded its offerings to include seven product lines, all seamlessly integrated through a software-first approach. Verkada's products provide real-time insights into potential threats and create a safe and comfortable environment for people. By enabling immediate action, customers can effectively minimize security risks, workplace frustrations, and inefficiencies. Verkada aspires to be the standard-bearer for enterprise building security and management, aiming to become the operating system for the world's safest and most efficient buildings. With offices worldwide and a growing presence, Verkada is dedicated to revolutionizing the industry and setting new benchmarks for security and management solutions. Contact Verkada today to experience firsthand their cutting-edge technology and commitment to protecting organizations and their assets

Questions about the Verkada logo

Does Verkada use a symbol separate from the wordmark?

Yes. The 'V' extracted from the wordmark — with its distinctive sharp vertex — serves as the app icon, favicon, and hardware badge. It is not a separately designed symbol; it is a direct crop of the typeface, ensuring perfect visual consistency.

Why does Verkada avoid blue like most security brands?

Blue signals generic 'trust' in B2B tech. Verkada's near-black palette differentiates by projecting premium minimalism and aligns with the physical product aesthetic — their cameras and sensors are matte black or white, so the logo color matches the hardware it represents.

What color is the Verkada logo?

The dominant color of the Verkada logo is Accursed Black (hex #0B0B0B). The closest Pantone match is Black 6 C.

How many colors does the Verkada logo have?

The Verkada logo uses 2 primary colors: #0B0B0B, #313131.

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The Verkada logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.