Threema Logo
The Threema logo uses 2 primary colors. Its dominant color is Black Sheep (#0D0D0D, closest Pantone Black 6 C). Threema operates in the Programming & Developer Software industry.
- Color family
- black
- Industry
- Programming & Developer Software
- Brand popularity
- Top 17% of indexed brands
- Website
- threema.ch
Design analysis
Threema's logo is a minimalist combination mark built around a rounded speech-bubble silhouette containing three evenly spaced circular dots. The mark is geometrically constructed: the bubble's corner radius mirrors the dot diameter, and the trio sits on a single horizontal axis centred both vertically and horizontally. This restraint makes the symbol legible down to 16 px — critical for app-store icons and notification badges — while the absence of gradients, strokes, or fine detail ensures clean reproduction in monochrome print, laser etching, or embossed merchandise. In the crowded secure-messaging sector, where competitors lean on shield metaphors or abstract locks, Threema chooses the universal chat bubble, instantly signalling its core function, then differentiates through the three-dot motif that doubles as a brand initial and a nod to the app's three verification levels.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured near-black palette (#0D0D0D, #333333) reinforces the brand's 'zero-knowledge' positioning: dark surfaces suggest opacity to outsiders, while the typical white-on-dark application mirrors a locked screen. This deviates from the teal-and-green trust hues common in fintech and enterprise SaaS, giving Threema a sober, technical gravitas that aligns with developer and privacy-advocate audiences without resorting to cliché 'hacker green'.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Threema logo, regardless of color or industry.
Brand web palette
Colors Threema uses across its website — the broader brand system around the logo.
About Threema
Threema is a well-established brand that offers a secure instant messenger specifically designed for individuals and companies who prioritize data protection and security. With millions of users trusting its services, Threema has gained recognition as a reputable chat app. Threema stands out by being GDPR-compliant, ensuring users' privacy and safeguarding their personal information. This privacy-centric approach includes end-to-end encryption, preventing anyone, even Threema itself, from accessing transmitted messages. Threema also allows users to maintain anonymity if desired, without requiring the disclosure of phone numbers or email addresses. For individuals, Threema offers a secure communication platform that lets users pay once and chat forever, without the collection of user data or intrusive ads. Threema also enables seamless cross-platform usage, supporting Android, iOS, Web, macOS, Windows, and Linux. Threema Work is the tailored solution for companies seeking secure and privacy-compliant communication. Designed as a secure alternative to popular messaging platforms like WhatsApp, Threema Work allows fast and efficient team communication without the risk of compromising business secrets or user data. With powerful features like efficient administration and automation, Threema Work ensures GDPR compliance and targeted information distribution within organizations. Threema's commitment to security and privacy has made it a trusted brand since its inception in 2012. With a user base of over 11 million individuals and 7,500+ corporate customers, Threema continues to prioritize the privacy and security of its users
Questions about the Threema logo
What do the three dots in the Threema logo represent?
They reference the brand name ('three' + 'ma') and mirror the app's three-tier contact-verification system: red (unverified), orange (verified via QR code), and green (verified in person).
Has the Threema logo changed since launch?
The core speech-bubble-and-three-dots concept has remained stable since 2012; only minor optical refinements — dot spacing, bubble roundness, and weight balancing for high-density displays — have been applied over time.
What color is the Threema logo?
The dominant color of the Threema logo is Black Sheep (hex #0D0D0D). The closest Pantone match is Black 6 C.
How many colors does the Threema logo have?
The Threema logo uses 2 primary colors: #0D0D0D, #333333.
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The Threema logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.