Texas Instruments Logo
The Texas Instruments logo uses 1 primary color. Its dominant color is Albanian Red (#CC0000, closest Pantone 485 C). Texas Instruments operates in the Computer Hardware industry.
- Color family
- red
- Industry
- Computer Hardware
- Brand popularity
- Top 1% of indexed brands
- Website
- ti.com
Design analysis
The Texas Instruments logo is a pure wordmark set in a proprietary, geometric sans-serif typeface. The letterforms are wide and monolinear with subtle squared curves at terminals, giving the mark a technical, engineered feel without decorative flourishes. The "TI" ligature behavior — where the T and I in "Instruments" align vertically — creates a quiet rhythm that reinforces the brand's initials. Because the mark relies entirely on typography, it scales cleanly to favicon size and remains legible when reversed out of a dark PCB silkscreen or printed on a reel label. In an industry crowded with abstract symbols (Intel's swirl, AMD's arrow, Nvidia's eye), TI's decision to lead with its full name signals confidence in a brand built on catalog breadth rather than a single product line.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #CC0000 red is a high-saturation, blue-leaning scarlet that reads as "engineering red" — distinct from the warmer marketing reds of consumer brands. In semiconductor datasheets and trade-show booths, this hue provides maximum contrast against white paper, gray solder mask, and the dark mode UIs where engineers now live. It also differentiates TI from the dominant blues of Intel, Qualcomm, and Samsung while aligning with the safety-critical color language of automotive and industrial sectors where TI dominates.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Texas Instruments logo, regardless of color or industry.
Brand web palette
Colors Texas Instruments uses across its website — the broader brand system around the logo.
About Texas Instruments
Texas Instruments (TI), headquartered in Dallas, Texas, is a global semiconductor company that designs and manufactures a wide range of products for various industries. Founded in 1930 as Geophysical Service, it later became known as Texas Instruments in 1951. Over the years, TI has diversified its portfolio to become a leader in analog and embedded processing technologies. TI's headquarters is located in Dallas, Texas. Spanning 3 million square feet, the company's central campus in North Dallas houses research and design centers, manufacturing facilities, and administrative offices. The campus also features a museum showcasing the company's history and innovations. As a leading semiconductor manufacturer, TI offers products and services across various industries, including automotive, industrial, personal electronics, communication equipment, and more. The company specializes in analog chips, microcontrollers, embedded processors, and digital signal processors. TI's products are widely used in electronic devices such as smartphones, automobiles, industrial machines, and medical equipment. With a global presence, TI operates in over 35 countries and has manufacturing facilities and design centers worldwide. The company has several noteworthy subsidiaries, including National Semiconductor, a semiconductor manufacturer acquired by TI in 2011. TI has also formed numerous partnerships and joint ventures with other industry leaders to enhance its product offerings and expand its market reach. In terms of market position, TI is one of the largest semiconductor companies worldwide. The company's global sales have consistently been among the highest in the industry. TI faces competition from other major semiconductor manufacturers, such as Intel, Qualcomm, and Broadcom. However, its strong focus on analog chips and embedded processors has allowed it to carve out a unique market niche. Throughout its history, TI has celebrated multiple achievements and milestones. Notably, t
Questions about the Texas Instruments logo
Has the Texas Instruments logo changed much over the years?
The current wordmark has been in use since the 1970s with only minor optical refinements. Texas Instruments has never adopted a separate icon or monogram for primary branding, making the red full-name logotype one of the most stable identities in the semiconductor sector.
Why does TI use red when most chip companies use blue?
Red was established in TI's branding before blue became the default for high-tech. The color persists because it performs well in the industrial and automotive environments where TI's analog and embedded chips are specified, and it provides instant shelf differentiation against competitors' blue-heavy palettes.
What color is the Texas Instruments logo?
The dominant color of the Texas Instruments logo is Albanian Red (hex #CC0000). The closest Pantone match is 485 C.
How many colors does the Texas Instruments logo have?
The Texas Instruments logo uses 1 primary color: #CC0000.
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The Texas Instruments logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.