London Evening Standard Logo
The London Evening Standard logo uses 1 primary color. Its dominant color is Medium Candy Apple Red (#DD052B, closest Pantone 185 C). London Evening Standard operates in the Publishing & Printing industry.
- Color family
- red
- Industry
- Publishing & Printing
- Brand popularity
- Top 1% of indexed brands
- Website
- standard.co.uk
Design analysis
The Evening Standard logo is a classic newspaper wordmark set in a custom-weighted serif typeface with high contrast between thick and thin strokes. The two words "Evening" and "Standard" are stacked vertically in most lockups, creating a compact rectangular block that fits neatly into print mastheads, app icons, and digital navigation bars. The letterforms show subtle condensation and sharp, bracketed serifs that echo traditional British newspaper heads (think Times or Guardian) but with tighter spacing and a more upright stance, giving it a contemporary rhythm without sacrificing gravitas. At small sizes — such as a favicon or social avatar — the mark relies entirely on the distinctive "E" and "S" silhouettes and the bold red field; fine serifs can fray below 16 px, so the brand supplies a simplified red-square-with-white-initials variant for those contexts.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #DD052B is a high-chroma, warm red that sits near Pantone 185 C — the same hue family used by The Times, The Sun, and Metro. In UK news publishing this shade signals immediacy, authority, and print heritage while popping against newsprint grey and mobile white backgrounds. Because the logo carries no secondary hue, the single colour owns the brand’s visual equity across print, OOH, and digital, reducing reproduction cost and ensuring instant recognition on a crowded newsstand or home screen.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the London Evening Standard logo, regardless of color or industry.
Brand web palette
Colors London Evening Standard uses across its website — the broader brand system around the logo.
About London Evening Standard
The Evening Standard is a renowned brand that provides the latest news, business updates, sports highlights, and celebrity gossip in London. With a wide range of offerings, they keep readers informed and entertained with their comprehensive coverage. Stay up-to-date with the latest happenings in the capital city through their London news section, which includes various categories like politics, crime, transport, health, and education. If you want to broaden your horizons, they also offer world news to keep you informed about global events. Sports enthusiasts can get their fix of football, rugby union, cricket, tennis, F1, and horse racing news, ensuring that they never miss a game or match. Meanwhile, the business section provides in-depth coverage of markets, economy, leisure, retail, property, technology, and media. For those interested in the arts and culture scene, the Evening Standard features articles on theatre, film, music, exhibitions, comedy, and TV shows. Additionally, they have a dedicated section for the art of London, showcasing the city's vibrant artistic landscape. The brand also offers lifestyle content, including beauty, travel, wellness, health, and fitness articles. They provide information on travel destinations, holiday experiences, and even tips for a healthy lifestyle. Whether you're a Londoner or just curious about the city's culture, the Evening Standard is your go-to source for comprehensive and engaging content
Questions about the London Evening Standard logo
Has the Evening Standard logo changed much since the paper went free in 2009?
The core wordmark remained visually consistent through the free-sheet transition; only minor kerning and weight adjustments were made for screen legibility, and a simplified icon was added for digital use.
Why does the logo use only red and white with no black?
Red-on-white maximises contrast on both newsprint and backlit screens while avoiding the cost and registration issues of a second spot colour; the high-chroma red alone carries the brand’s visual weight.
What color is the London Evening Standard logo?
The dominant color of the London Evening Standard logo is Medium Candy Apple Red (hex #DD052B). The closest Pantone match is 185 C.
How many colors does the London Evening Standard logo have?
The London Evening Standard logo uses 1 primary color: #DD052B.
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The London Evening Standard logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.