Kraken Logo
The Kraken logo uses 1 primary color. Its dominant color is Blurple (#5841D8, closest Pantone 266 C). Kraken operates in the Computers Electronics & Technology industry.
- Color family
- blue
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 8% of indexed brands
- Website
- kraken.com
Design analysis
The Kraken mark is an abstract geometric symbol depicting a stylized cephalopod — four curved tentacles radiating from a central circular body, suggesting the mythical sea monster after which the exchange is named. Constructed from uniform-weight strokes with rounded terminals, the mark reads as a single continuous path, giving it a clean, app-icon-friendly silhouette. The symmetry and absence of fine detail allow it to scale down to favicon size (16×16 px) without losing legibility, a practical necessity for a digital-first financial platform. In the cryptocurrency sector, where many competitors rely on shield shapes, abstract blocks, or lettermarks, the creature metaphor provides immediate narrative differentiation while the geometric execution keeps it feeling technical and trustworthy rather than illustrative or playful.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #5841D8 — a saturated blue-purple often called "blurple" — dominates the mark at 6.3% coverage (the remainder being white/negative space). This hue sits between the deep blues traditional to banking and the vibrant purples common in Web3 branding, signalling both institutional credibility and crypto-native culture. It performs well on both light and dark backgrounds, supports accessible contrast ratios for UI components, and has become a de facto category signal: when users see this specific purple in a trading context, Kraken is the immediate association.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Kraken logo, regardless of color or industry.
Brand web palette
Colors Kraken uses across its website — the broader brand system around the logo.
About Kraken
This brand’s description is missing. Help us by suggesting the missing details to complete the profile
Questions about the Kraken logo
Has the Kraken logo changed since the company launched?
The core tentacle symbol has remained visually consistent since early branding, though the stroke weight was slightly refined and the wordmark shifted from a custom typeface to a cleaner geometric sans-serif around 2019 to improve readability at small sizes.
Why does Kraken use a mythical sea monster instead of a shield or lock like other exchanges?
The kraken metaphor reflects the company's Seattle origins and maritime namesake while conveying depth, reach, and adaptability — qualities the founders wanted to associate with a global liquidity provider. The geometric treatment keeps it professional rather than fantastical.
What color is the Kraken logo?
The dominant color of the Kraken logo is Blurple (hex #5841D8). The closest Pantone match is 266 C.
How many colors does the Kraken logo have?
The Kraken logo uses 1 primary color: #5841D8.
More blue logos see all →
More Computers Electronics & Technology logos see all →
The Kraken logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.