Iltalehti Logo
The Iltalehti logo uses 4 primary colors. Its dominant color is Armour Wash (#000000, closest Pantone Black 6 C). Iltalehti operates in the Publishing & Printing industry.
- Color family
- black
- Industry
- Publishing & Printing
- Brand popularity
- Top 52% of indexed brands
- Website
- iltalehti.fi
Design analysis
Iltalehti uses a bold, all-capitals wordmark set in a custom heavyweight sans-serif. The letterforms are wide-tracked with subtle geometric detailing — note the flat-sided 'A' crossbar, the squared 'E' terminals, and the distinctive 'I' that lacks serifs but carries enough weight to anchor the mark. This construction prioritises immediate legibility at newspaper masthead sizes and on mobile app icons alike. The absence of a symbol or icon is deliberate: in the Finnish media landscape, the name itself carries the brand equity, and a pure typographic mark avoids dilution across the dozens of section fronts and digital products the publisher operates. At very small sizes (favicon, push notification) the counters of 'A', 'e', and 'a' remain open because the typeface was drawn with generous apertures, a practical strength for a 24/7 news brand that lives in notification trays and social feeds.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette is effectively monochrome black (#000000) supported by three near-black grays (#1C1C1C, #373737, #484848) that likely appear only in anti-aliased edges or subtle print trapping. This fits the publishing industry convention of high-contrast, single-colour marks that reproduce reliably on newsprint, low-quality web ads, and third-party aggregators without colour-shift risk. The near-total absence of hue signals authority, urgency, and neutrality — core values for a general-interest news brand — while the tiny gray steps ensure smooth rendering on high-DPI screens without introducing a visible colour cast.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Iltalehti logo, regardless of color or industry.
Brand web palette
Colors Iltalehti uses across its website — the broader brand system around the logo.
About Iltalehti
Iltalehti is Finland's largest news service, providing all the latest news in one place around the clock. As a leading brand in the industry, Iltalehti offers a wide range of products and services to cater to diverse interests. Their offerings include news, sports, entertainment, finance, weather, health, food, travel, cars, and lifestyle content. Stay updated on current events with their comprehensive news coverage and in-depth articles. Get the latest sports updates and follow your favorite teams and athletes. Dive into the world of entertainment with engaging articles, videos, and interviews. Stay informed about the financial market and make well-informed decisions. Plan your day with accurate weather forecasts. Explore health tips and advice for a better lifestyle. Discover delicious recipes and culinary inspirations. Find travel recommendations and insider tips. Stay up-to-date with the latest trends in the automotive industry. And explore topics related to fashion, home, family, and more. Iltalehti is your go-to source for all the news and content you need, presented in a concise and engaging manner
Questions about the Iltalehti logo
Does Iltalehti use a symbol or icon alongside the wordmark?
No. The brand relies exclusively on the custom typographic wordmark. A separate 'IL' monogram occasionally appears in app icons and social avatars, but it is derived directly from the wordmark's letterforms rather than being a distinct symbol.
Why does the logo appear slightly different in print versus digital?
The measured gray values (#1C1C1C, #373737, #484848) are rendering artifacts from anti-aliasing and print trapping. The master artwork is solid #000000; variations occur when the mark is reproduced on newsprint (ink spread) or rasterised on screen (pixel smoothing), not from intentional colour changes.
What color is the Iltalehti logo?
The dominant color of the Iltalehti logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.
How many colors does the Iltalehti logo have?
The Iltalehti logo uses 4 primary colors: #000000, #1C1C1C, #373737, #484848.
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The Iltalehti logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.