DHS Logo
The DHS logo uses 2 primary colors. Its dominant color is Nice Blue (#0078AE, closest Pantone 2383 C). DHS operates in the Computer Security industry.
- Color family
- blue
- Industry
- Computer Security
- Brand popularity
- Top 36% of indexed brands
- Website
- dhs.gov
Design analysis
The DHS seal is a federal emblem constructed around a stylized American eagle derived from the Great Seal of the United States. The eagle clutches an olive branch and arrows, its chest bearing a shield divided into three sections representing air, land, and sea domains. A white ring encircles the eagle, carrying the department name in uppercase serif lettering, while an outer gold rope border completes the circular composition. The mark functions as a traditional government seal rather than a modern logo: it is detailed, heraldic, and reliant on fine lines that do not scale cleanly to favicon or mobile-app sizes. In the cybersecurity and emergency-management context, the design signals institutional continuity and legal authority more than technical agility, which can feel at odds with the digital-first branding of private-sector peers.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — dominant Nice Blue (#0078AE) and a supporting silver-gray (#C0C2C4) — aligns with federal identity standards that reserve dark blue for trust, vigilance, and interoperability across agencies. Blue dominates federal cybersecurity branding (NSA, FBI, CISA), so the hue reinforces sector recognition. The silver-gray adds metallic neutrality, suggesting technology and infrastructure without introducing a third color that would complicate single-color reproduction on challenge coins, vehicle decals, or secure documents.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the DHS logo, regardless of color or industry.
Brand web palette
Colors DHS uses across its website — the broader brand system around the logo.
About DHS
DHS, or the Department of Homeland Security, is a federal agency in the United States that was created in response to the 9/11 terrorist attacks. It was established on November 25, 2002, under the Homeland Security Act signed by President George W. Bush. The headquarters of DHS is located in the Nebraska Avenue Complex in Washington, D. C. DHS plays a crucial role in protecting the United States from various threats, including terrorism, cyber attacks, natural disasters, and immigration issues. The agency's main goal is to ensure the security and safety of the American people. To achieve this, DHS offers a wide range of products and services, including border security, immigration enforcement, emergency management, and cybersecurity. On a global scale, DHS collaborates with international partners and foreign governments to combat security threats and promote global security. The agency has several noteworthy partnerships and initiatives, such as the Customs-Trade Partnership Against Terrorism (C-TPAT) and the Visa Waiver Program (VWP). These collaborations facilitate trade and travel while maintaining security measures. In terms of market position, DHS holds a prominent position globally as one of the leading agencies in homeland security. Its annual budget is significant, reflecting the importance placed on national security by the U. S. The agency continually competes with other domestic and international organizations, including intelligence agencies, law enforcement agencies, and private security firms. Over the years, DHS has achieved several major events and milestones. Notably, it developed the National Response Framework, which improved emergency response coordination and communication. The agency has also expanded its focus on cybersecurity, recognizing the growing threat of cyber attacks. As for the current status of DHS, the agency remains at the forefront of protecting the United States from various threats. It continues to adapt its strategies and progr
Questions about the DHS logo
Who designed the DHS seal and when was it adopted?
The seal was developed internally by the DHS Office of Public Affairs in consultation with the U.S. Army Institute of Heraldry and officially adopted in 2003, shortly after the department began operations.
Why does the eagle face the olive branch instead of the arrows?
Following Great Seal convention, the eagle's head turns toward the olive branch (right talon) to symbolize a national preference for peace while retaining the capacity for defense represented by the arrows in the left talon.
What color is the DHS logo?
The dominant color of the DHS logo is Nice Blue (hex #0078AE). The closest Pantone match is 2383 C.
How many colors does the DHS logo have?
The DHS logo uses 2 primary colors: #C0C2C4, #0078AE.
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The DHS logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.