NFL Logo
The NFL logo uses 1 primary color. Its dominant color is Redsurrection (#D50A0A, closest Pantone 2035 C). NFL operates in the American Football industry.
- Color family
- red
- Industry
- American Football
- Brand popularity
- Top 1% of indexed brands
- Website
- nfl.com
Design analysis
The NFL logo is a shield-shaped emblem — a classic convention in North American sports leagues that signals heritage, authority, and institutional permanence. The mark is constructed around a vertical shield outline in navy blue, divided horizontally: the upper third holds eight white five-point stars arched across a blue field, with a stylized brown football centered at the top edge; the lower two-thirds display the custom sans-serif initials "NFL" in white with a navy shadow, set against a saturated red background. The shield's pointed base and curved shoulders give it a subtle dynamism that reads clearly at favicon size, while the internal hierarchy (stars → football → lettering) guides the eye top-to-bottom. The custom lettering features squared terminals and uniform stroke weight, ensuring legibility on embroidered patches, helmet decals, and broadcast bugs alike. No gradients or 3D effects are used, which keeps reproduction consistent across digital, print, and textile applications.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette — navy blue (#013369), saturated red (#D50A0A), and white — leans directly into the "America's Game" positioning. The measured red at 25.8% dominates the lower field, providing high-contrast energy against the white lettering and balancing the cooler navy that frames the mark. This triad is the standard patriotic combination in U.S. sports (MLB, NHL, NCAA), but the NFL's specific red is warmer and more orange-leaning than the league's peers, making it instantly separable on a crowded merchandise wall or split-screen broadcast.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the NFL logo, regardless of color or industry.
Brand web palette
Colors NFL uses across its website — the broader brand system around the logo.
About NFL
The NFL is a renowned brand that offers a diverse range of products and services for football enthusiasts. With a rich history and a dedicated fan base, the NFL is the pinnacle of American football. From exciting games and intense rivalries to captivating events like the Super Bowl, the NFL provides thrilling entertainment for fans across the world. Their products extend beyond the field, with an extensive NFL Shop offering official merchandise for all 32 teams. Additionally, the NFL Network keeps fans up-to-date with the latest news, analysis, and exclusive content. With NFL+, fans can dive deeper into the offseason with special features on Training Camp and the Hall of Fame. The NFL is committed to making a positive impact through initiatives like Play 60, Inspire Change, and supporting HBCU communities. Whether you're a die-hard fan or new to the sport, the NFL offers an experience like no other
Questions about the NFL logo
What do the eight stars on the NFL logo represent?
The eight stars correspond to the league's eight divisions — four in the AFC and four in the NFC — a structure in place since the 2002 realignment added the Houston Texans as the 32nd franchise.
When was the current shield logo introduced?
The current shield design debuted in 2008, reducing the star count from 25 (used since the 1970 merger) to eight and refining the football illustration and lettering for better digital scaling.
What color is the NFL logo?
The dominant color of the NFL logo is Redsurrection (hex #D50A0A). The closest Pantone match is 2035 C.
How many colors does the NFL logo have?
The NFL logo uses 1 primary color: #D50A0A.
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The NFL logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.