CBS Local Logo
The CBS Local logo uses 2 primary colors. Its dominant color is Carbon (#323232, closest Pantone 10399 C). CBS Local operates in the Publishing & Printing industry.
- Color family
- black
- Industry
- Publishing & Printing
- Brand popularity
- Top 3% of indexed brands
- Website
- cbslocal.com
Design analysis
The CBS Local mark is a locked-up combination logo pairing the historic CBS Eye symbol with a custom "LOCAL" wordmark. The Eye — a concentric circle device inspired by Shaker hex signs — sits left of the type, both rendered in the same dark charcoal weight. The wordmark uses a geometric sans-serif with uniform stroke width, tight letterspacing, and a slightly condensed proportion that matches the Eye's vertical height. This construction follows broadcast-industry convention: a legacy symbol anchors trust, while a descriptive qualifier signals hyper-local relevance. At small sizes the Eye remains legible down to roughly 12 px because its positive/negative space ratio is balanced; the wordmark holds together until about 10 px before counters close. The monochrome execution avoids gradient or drop-shadow trends, ensuring clean reproduction on light and dark backgrounds across app icons, OTT splash screens, and broadcast bugs.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #323232 and #0D0D0D are near-black neutrals that mirror the CBS master brand's historic black Eye. In publishing and local news, dark charcoal conveys authority, readability on white, and seamless overlay on video thumbnails without clashing with colorful story imagery. A single dark hue also reduces production complexity — no spot-color registration issues in print, no brand-diluting palette shifts across 20+ owned-station sites.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the CBS Local logo, regardless of color or industry.
Brand web palette
Colors CBS Local uses across its website — the broader brand system around the logo.
About CBS Local
CBS Local is a trusted brand that offers a wide range of products and services to keep you informed and entertained. Stay up-to-date with the latest news, weather, and traffic updates from CBS Local's 24/7 news channel. Access a variety of news categories, including Entertainment, Politics, Consumer, Business, and Health. Want to stay connected with your favorite sports teams? CBS Local covers all sports, including the Chargers, Rams, Lakers, Clippers, and more. And for those who love the excitement of the lottery, CBS Local brings you the latest updates on the Mega Millions jackpot, which recently jumped to an impressive $940 million. Whether you're looking for breaking news, in-depth investigations, or engaging entertainment content, CBS Local is your go-to source for all things local and beyond. Don't miss out on the latest updates - download the CBS Local app and start exploring today
Questions about the CBS Local logo
Who designed the original CBS Eye logo?
The CBS Eye was created in 1951 by creative director William Golden, inspired by Pennsylvania Dutch hex signs. It has remained essentially unchanged for over 70 years, making it one of the longest-running corporate symbols in American media.
Does CBS Local use a different logo for each city?
No. CBS Local uses a single national lock-up — the Eye plus "LOCAL" — across all owned-and-operated station websites and apps. Individual station call letters (e.g., KCBS, WBBM) appear in navigation or page headers but not inside the primary brand mark.
What color is the CBS Local logo?
The dominant color of the CBS Local logo is Carbon (hex #323232). The closest Pantone match is 10399 C.
How many colors does the CBS Local logo have?
The CBS Local logo uses 2 primary colors: #323232, #0D0D0D.
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The CBS Local logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.