Business Wire Logo
The Business Wire logo uses 1 primary color. Its dominant color is Pure Midnight (#0B2265, closest Pantone 2112 C). Business Wire operates in the Publishing & Printing industry.
- Color family
- blue
- Industry
- Publishing & Printing
- Brand popularity
- Top 1% of indexed brands
- Website
- businesswire.com
Design analysis
Business Wire uses a pure wordmark set in a bold, slightly condensed sans-serif with subtle geometric detailing — most noticeably the squared terminals on 'B', 'W', and 'E' and the clean, open counters that keep the forms legible at small sizes. The two words sit on a single line with tight but readable kerning, creating a compact horizontal block that works across email headers, website navigation bars, and the lower-third of distributed press releases. No icon or symbol accompanies the type; the brand relies entirely on the distinctive weight and rhythm of the letterforms to carry recognition, a practical choice for a service whose logo appears alongside hundreds of client logos in news feeds and must never compete for visual space.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #0B2265 is a deep, cool midnight blue that reads as near-black in small applications but reveals its blue character at scale. In financial and regulatory communications — where Business Wire operates — dark blue signals institutional trust, neutrality, and permanence without the aggression of pure black or the variability of lighter corporate blues. It also reproduces consistently across offset, digital, and fax workflows still common in regulatory filing, and meets WCAG contrast requirements on white backgrounds without adjustment.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Business Wire logo, regardless of color or industry.
Brand web palette
Colors Business Wire uses across its website — the broader brand system around the logo.
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. With over 60 years of experience, we have built a strong reputation as a trusted source for organizations, journalists, investment professionals, and regulatory authorities. Our services cater to public relations, investor relations, public policy, and marketing professionals, who rely on us for secure and accurate distribution of market-moving news and multimedia. At Business Wire, we prioritize speed, accuracy, and localized service. Our full-service newsrooms in North America, Europe, and Asia ensure that your news is distributed safely and accurately by seasoned editors who understand your business. With a global reach spanning over 160 countries and access to 100,000+ media outlets, we ensure that your news reaches the right audiences. Our strong relationships with leading news media, such as AP, Dow Jones, Thomson Reuters, and Bloomberg, give your news immediate exposure and attention. We offer distribution options in more than 20 languages and 200+ industry and trade categories. Join thousands of satisfied customers who have experienced the benefits of working with Business Wire. Contact us now to learn more about our services and how we can help you effectively reach your target audience
Questions about the Business Wire logo
Does Business Wire use a symbol or icon alongside its name?
No. The logo is a standalone wordmark — the words 'Business Wire' in a custom-weight sans-serif — with no accompanying icon, monogram, or graphic element. This ensures the mark remains legible when reproduced at very small sizes in news aggregators and email subject lines.
Has the logo changed significantly since Berkshire Hathaway acquired the company?
The core wordmark structure has remained stable for decades. Berkshire Hathaway's ownership (since 2006) did not trigger a visual rebrand; the existing midnight-blue wordmark was retained to preserve the equity of a name that appears on thousands of regulatory filings and news distributions daily.
What color is the Business Wire logo?
The dominant color of the Business Wire logo is Pure Midnight (hex #0B2265). The closest Pantone match is 2112 C.
How many colors does the Business Wire logo have?
The Business Wire logo uses 1 primary color: #0B2265.
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The Business Wire logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.