Aparat Logo
The Aparat logo uses 2 primary colors. Its dominant color is Pure Pleasure (#ED145B, closest Pantone 1925 C). Aparat operates in the Computers Electronics & Technology industry.
- Color family
- red
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 12% of indexed brands
- Website
- aparat.com
Design analysis
Aparat uses a combination mark: a solid magenta play-button triangle left of a lowercase wordmark set in a rounded geometric sans-serif. The icon is a classic equilateral triangle pointing right, the universal shorthand for video playback, making the service instantly legible even when the logotype is unreadable. The wordmark's open counters and uniform stroke width keep it crisp at small sizes, while the tight letter-spacing prevents the name from feeling loose at large scales. The two elements sit on a shared baseline with consistent optical spacing, so the lockup works horizontally (web header) and stacked (app icon) without redesign. In the crowded video-platform space, the mark follows the expected play-button convention but avoids the rounded-rectangle container used by YouTube, Vimeo, and Dailymotion, giving it a cleaner silhouette in favicon and mobile contexts.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured magenta #ED145B (Pantone 1925 C) replaces the sector-standard fire-engine red, creating immediate differentiation while retaining the high-arousal, attention-grabbing qualities video platforms need. At roughly 5.5% of the mark, the hue acts as a sharp accent rather than a flood, reducing visual fatigue in long browsing sessions. The near-black #231F20 grounds the wordmark with strong contrast on light and dark backgrounds, meeting WCAG AA without a separate outline. Together the pair signals 'premium creator tool' rather than 'mass-market utility', aligning with Aparat's positioning for curated, higher-production Iranian content.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Aparat logo, regardless of color or industry.
Brand web palette
Colors Aparat uses across its website — the broader brand system around the logo.
About Aparat
Aparat is a renowned brand that specializes in providing high-quality services and innovative solutions to enhance user experiences. Catering primarily to digital content management and sharing, Aparat allows users to easily upload, share, and discover videos across a diverse range of topics. With a user-friendly interface and robust features, the platform empowers creators and consumers alike, fostering a vibrant community of content enthusiasts. In addition to its video-sharing capabilities, Aparat is focused on delivering tailored services that meet the unique demands of its users, ensuring seamless access to a vast array of multimedia content. By prioritizing user experience and technology advancement, Aparat stands out in the competitive landscape, making it an essential resource for anyone looking to engage with digital video content. Whether you're a casual viewer or a content creator, Aparat offers the tools you need to connect and express your creativity effectively
Questions about the Aparat logo
Why does Aparat use a magenta play button instead of red like YouTube?
Magenta (#ED145B) differentiates the brand in a market dominated by YouTube red while preserving the high-visibility, video-play association users expect. The hue also reproduces more consistently across OLED screens and print collateral than pure red.
Can the logo be used without the wordmark?
Yes. The magenta play triangle functions as the primary brand symbol — it appears alone as the app icon, favicon, and social avatar. The wordmark is dropped whenever space is under 120 px wide, per the brand's responsive logo system.
What color is the Aparat logo?
The dominant color of the Aparat logo is Pure Pleasure (hex #ED145B). The closest Pantone match is 1925 C.
How many colors does the Aparat logo have?
The Aparat logo uses 2 primary colors: #ED145B, #231F20.
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The Aparat logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.