Logótipo Vivo
O logótipo Vivo utiliza 1 cor primária. A sua cor dominante é Indigo Purple (#660099, correspondência Pantone mais próxima 2602 C). Vivo opera no sector Telecommunications.
- Família de cores
- purple
- Sector
- Telecommunications
- Popularidade da marca
- Top 84% das marcas indexadas
- Website
- vivo.com.br
Análise de design
The Vivo logo is a combination mark pairing a lowercase wordmark with a proprietary symbol: a stylised 'V' formed from a single continuous stroke that curls upward into a check-like terminal. The glyph is built on a consistent curve radius, giving it a fluid, almost calligraphic rhythm while remaining geometrically reproducible. The wordmark uses a custom rounded sans-serif with open apertures and a distinctive 'v' that echoes the symbol's angle, ensuring visual harmony when the two elements sit side-by-side or stacked. At favicon size the symbol alone holds identity — its single-path construction avoids thin counters that would fill in, and the strong vertical-to-diagonal transition remains legible down to 16 px. In the telecom sector, where competitors lean on globes, speech bubbles, or abstract waves, Vivo's check-derived 'V' signals completion and connectivity without resorting to literal icons, giving it a proprietary shorthand that works across app icons, retail fascia, and SIM packaging.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured #660099 (Indigo Purple) sits between the cool blues favoured by Claro and TIM and the warm reds of Oi, carving a distinct chromatic territory that reads as premium yet accessible. Purple historically connotes innovation and creativity in Brazilian consumer culture, aligning with Vivo's fibre and 5G positioning, while the high saturation ensures visibility on both light and dark backgrounds — critical for outdoor signage in tropical sunlight.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Vivo, independentemente da cor ou sector.
Paleta web de marca
Cores que Vivo utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Vivo
Vivo is a telecommunications company based in Brazil and is one of the largest mobile operators in the country. It is a subsidiary of Telefónica, a Spanish multinational telecommunications company. Vivo was originally founded in 2003 as a merger between several Brazilian telecommunications companies, including Telesp Celular, Tele Sudeste Celular, and Global Telecom. The merger created a single unified brand that aimed to provide customers with a wide range of telecommunications services, including mobile and fixed-line phone services, internet access, and television. The company's headquarters is located in São Paulo, Brazil. The headquarters houses the company's administrative offices, as well as various departments such as finance, marketing, and technology. Vivo's main products and services include mobile phone plans, internet packages, and television services. The company offers a variety of mobile phone plans tailored to different customer needs, including prepaid, postpaid, and data-only plans. Vivo also provides high-speed internet access through its fiber-optic network, which is available in many major cities in Brazil. Additionally, Vivo offers television services through its IPTV platform, providing customers with access to a wide range of channels and on-demand content. On a global scale, Vivo operates as part of the Telefónica Group and has a presence in several countries in Latin America and Europe. The company has subsidiaries and joint ventures in countries such as Argentina, Chile, Peru, and Germany. These partnerships and alliances allow Vivo to expand its market reach and provide its services to a wider customer base. In terms of market position, Vivo is one of the leading telecommunications companies in Brazil, with a significant market share in both mobile and fixed-line services. The company competes with other major players in the Brazilian market, such as Claro, TIM, and Oi. Despite strong competition, Vivo maintains a strong presence due to
Perguntas sobre o logótipo Vivo
Why does Vivo use a checkmark shape in its logo?
The stylised 'V' doubles as a checkmark to suggest service activation, connection confirmed, and customer approval — core promises in telecom — while remaining an abstract letterform that owns the brand initial.
Has the Vivo logo changed since the 2003 merger?
The current purple checkmark 'V' and lowercase wordmark were introduced in 2012 as part of a unified Telefónica Group visual system, replacing the earlier multi-coloured 'Vivo' logotype used at launch.
Qual é a cor do logótipo Vivo?
A cor dominante do logótipo Vivo é Indigo Purple (hex #660099). A correspondência Pantone mais próxima é 2602 C.
Quantas cores tem o logótipo Vivo?
O logótipo Vivo utiliza 1 cor primária: #660099.
Mais logótipos purple ver tudo →
Mais logótipos Telecommunications ver tudo →
O logótipo Vivo é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.