Logótipo FedEx
O logótipo FedEx utiliza 2 cores primárias. A sua cor dominante é Pitch Violet (#4D148C, correspondência Pantone mais próxima 2597 C). FedEx opera no sector Shipping & Logistics.
- Família de cores
- purple
- Sector
- Shipping & Logistics
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- fedex.com
Análise de design
The FedEx logo is a custom wordmark set in a modified Futura Bold typeface. Its most distinctive feature is the white arrow formed in the negative space between the 'E' and 'x', pointing right to suggest forward motion and precision. The mark is purely typographic with no separate icon, making it highly legible at small sizes and easily reproducible across vehicles, aircraft, and digital interfaces. The letter spacing is tightened to create the arrow, yet readability remains strong.
The logo uses a two-color system where "Fed" appears in Pitch Violet (#4D148C) and "Ex" in a vibrant orange (#FF6200). This color split delineates the brand name while reinforcing the hidden arrow (the 'Ex' orange completes the arrow shape). The design avoids gradients, shadows, or 3D effects, ensuring clarity in single-color applications (e.g., on thermal labels). In the shipping industry, where competitors like UPS rely on a single signature color (brown) and DHL uses red/yellow, FedEx's dual-tone wordmark creates immediate differentiation without sacrificing corporate gravitas.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The Pitch Violet (#4D148C) signals premium reliability and global reach, while the orange (#FF6200) injects urgency and speed — critical associations for time-definite logistics. Most competitors lean on blue (trust) or red (urgency) alone; FedEx combines a deep, uncommon purple with high-visibility orange, creating a palette that reads as both authoritative and energetic. The 9.3%/5.9% measured split reflects the "Fed"/"Ex" typographic division, turning color into a structural element rather than mere decoration.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo FedEx, independentemente da cor ou sector.
Paleta web de marca
Cores que FedEx utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre FedEx
FedEx Corporation, also known as Federal Express, is an American multinational delivery services company. Founded in 1971 by Frederick W. Smith, FedEx is headquartered in Memphis, Tennessee, United States. FedEx primarily offers courier delivery services, including overnight shipping, express delivery, freight forwarding, and logistics solutions. Its main products and services include FedEx Express, FedEx Ground, FedEx Freight, FedEx Office, and FedEx Supply Chain. FedEx Express provides time-definite international and domestic shipping services, while FedEx Ground focuses on small-package delivery within the United States. FedEx Freight handles less-than-truckload (LTL) and other heavy freight services. FedEx Office offers print and shipping services, and FedEx Supply Chain provides supply chain management and e-commerce fulfillment solutions. Operating on a global scale, FedEx has established a strong presence in various regions. The company operates in more than 220 countries and territories worldwide, with a network of over 650 aircraft and approximately 180,000 vehicles. FedEx has formed several noteworthy subsidiaries and partnerships, including FedEx Trade Networks, FedEx Cross Border, TNT Express, and FedEx SmartPost. In 2016, FedEx completed the acquisition of TNT Express, significantly expanding its presence in Europe. In terms of market position, FedEx is a major player in the global delivery services industry. As of 2020, the company reported revenues of $69. 2 billion. FedEx competes with other industry giants such as United Parcel Service (UPS) and DHL. It has consistently ranked among the top logistics companies worldwide, leveraging its extensive network, innovative technologies, and customer-centric approach to maintain a competitive edge. Over the years, FedEx has achieved numerous milestones and innovations. In 1994, it launched the world's first online tracking system, enabling customers to monitor their shipments in real-time. In 2004, FedEx int
Perguntas sobre o logótipo FedEx
Who designed the FedEx logo and when?
Lindon Leader designed the current logo in 1994 while at Landor Associates. It replaced the original 1973 "Federal Express" diagonal wordmark and introduced the hidden arrow concept.
Why does FedEx use different colors for its operating companies?
The corporate logo uses purple and orange for FedEx Express. Other units adopt distinct accent colors: FedEx Ground uses green, FedEx Freight uses red, FedEx Office uses blue. This color-coding helps customers instantly identify service levels across the fleet and signage.
Qual é a cor do logótipo FedEx?
A cor dominante do logótipo FedEx é Pitch Violet (hex #4D148C). A correspondência Pantone mais próxima é 2597 C.
Quantas cores tem o logótipo FedEx?
O logótipo FedEx utiliza 2 cores primárias: #4D148C, #FF6200.
Mais logótipos purple ver tudo →
Mais logótipos Shipping & Logistics ver tudo →
O logótipo FedEx é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.