Logótipo Orange
O logótipo Orange utiliza 1 cor primária. A sua cor dominante é Honey Teriyaki (#F36617, correspondência Pantone mais próxima 6019 C). Orange opera no sector Telecommunications.
- Família de cores
- orange
- Sector
- Telecommunications
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- orange.com
Análise de design
The Orange logo is a flat, square wordmark: the brand name set in a custom lowercase sans-serif typeface, centered inside a solid orange square. The mark relies entirely on colour and typography — no icon, gradient, or decorative element. The letterforms are geometric with rounded terminals, open counters, and consistent stroke weight, which keeps the word legible even when the square is reproduced at favicon size. The square container acts as a consistent holding shape across signage, app icons, SIM cards, and retail fascia, giving the brand a modular, system-ready asset that scales without rearrangement. In an industry dominated by blue globes, red slashes, and green speech bubbles, the pure orange square is a deliberate anti-symbol: it owns a colour instead of borrowing a metaphor.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The measured #F36617 is a high-saturation, warm orange that sits opposite the cool blues used by most telecom incumbents (Vodafone red, Deutsche Telekom magenta, BT blue). In colour psychology terms it signals energy, approachability, and youth — attributes Orange has cultivated since its 1994 UK mobile launch. The white knock-out type provides maximum contrast (WCAG AAA at any size) and ensures the mark survives single-colour printing, embossing, or LED backlighting without losing identity.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Orange, independentemente da cor ou sector.
Paleta web de marca
Cores que Orange utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Orange
Orange is a telecommunications company based in France. It is one of the largest telecommunication operators in the world, with a strong presence in Europe, Africa, and the Middle East. The company was previously known as France Telecom and was rebranded as Orange in 2013. Orange has a rich history that dates back to 1879 when the French government established the state-owned entity to operate the country's telegraph network. Over the years, the company expanded its services to include fixed-line telephony, mobile telecommunications, and internet services. Orange played a significant role in the development of France's telecommunications infrastructure, introducing innovations and technological advancements. The company's headquarters are located in Paris, France. The headquarters building, known as the Orange Gardens, is a state-of-the-art facility designed to foster creativity, collaboration, and innovation. It houses over 3,000 employees and features modern amenities and sustainable design. Orange offers a wide range of products and services to its customers. This includes mobile and fixed-line telephony, internet services, digital TV, and data solutions for individuals, businesses, and institutions. Additionally, Orange has diversified its business into areas such as cybersecurity, cloud computing, and smart home solutions. Orange has a global presence with operations in over 26 countries, primarily in Europe, Africa, and the Middle East. The company has built a strong network of subsidiaries, joint ventures, and partnerships to expand its reach and offer integrated services to its customers. Notable subsidiaries include Orange Business Services, which focuses on providing IT and communication services to businesses, and Orange Bank, a digital banking service. In terms of market position, Orange is a leading player in the global telecommunications industry. It consistently ranks among the top telecommunications companies in Europe and has a significant market sh
Perguntas sobre o logótipo Orange
When did Orange adopt the current square wordmark?
The square orange wordmark was introduced in 2006 as part of a global visual-system overhaul by the brand consultancy Wolff Olins, replacing the earlier 3D "orange ball" logo used since the brand's 1994 UK launch.
Why does the logo use lowercase letters?
Lowercase typography was chosen to convey friendliness and accessibility, differentiating the brand from the formal, uppercase corporate style of the former France Télécom identity.
Qual é a cor do logótipo Orange?
A cor dominante do logótipo Orange é Honey Teriyaki (hex #F36617). A correspondência Pantone mais próxima é 6019 C.
Quantas cores tem o logótipo Orange?
O logótipo Orange utiliza 1 cor primária: #F36617.
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O logótipo Orange é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.