Logótipo Target: Cores, Códigos Hex e Análise de Design

Análise de design

The Target logo is a pure geometric symbol: three concentric circles forming a bullseye. The mark consists of a thick outer ring, a white counter-space, and a solid central dot, all sharing the same center point. This construction makes it resolution-independent — it renders cleanly at a favicon size of 16×16 pixels and scales to building signage without optical correction. The absence of letterforms or illustrative detail means the mark travels across languages and cultures without translation. In the retail sector, where logos often combine wordmarks with abstract symbols, Target's decision to use the bullseye as a standalone identifier (frequently appearing without the word "Target") is a confident brand move that only works because of decades of consistent exposure.

Perfect concentric geometry readable at any scaleSingle-color red field with no gradients or outlinesStandalone symbol usage without accompanying wordmarkConsistent application across physical and digital touchpoints

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The measured #CC0000 red is a high-chroma, warm primary that sits at the intersection of urgency and approachability. In mass retail, red signals value and energy (think clearance tags, sale banners), but Target's specific shade avoids the orange undertones of discount competitors and the blue-red of banking brands. The single-color palette forces the form to carry all recognition weight — there is no gradient, no secondary accent, no safety net. This restraint reinforces the "Expect More. Pay Less." promise: maximum visual impact from minimum chromatic complexity.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Primária SVG PNG

Branco SVG PNG

Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Target, independentemente da cor ou sector.

Paleta web de marca

Cores que Target utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Target

Target is a beloved brand that has made commitments to prioritize its guests, team members, and communities. With a long legacy, Target strives to provide an exceptional shopping experience for everyone who walks through its doors. Their commitment to diversity, equity, and inclusion ensures that all guests feel safe, welcome, and respected. Target offers an extensive range of quality brands and products at affordable prices, backed by their Expect More. Pay Less. Guests can also take advantage of various ways to save big and earn rewards with Target Circle and the RedCard. Additionally, Target values its team members and invests in their growth and well-being, offering a starting wage range of $15 to $24 an hour. As a responsible corporate citizen, Target is dedicated to serving and strengthening the communities where it operates. Through initiatives like Target Forward, they leverage their size and scale to make a positive impact on people, the planet, and their business. With their commitment to ethics, supplier diversity, and responsible sourcing, Target sets high standards for itself and its partners. Whether it's shopping, working, or making a difference, Target is dedicated to creating a brighter future for all

Perguntas sobre o logótipo Target

Why does Target use a bullseye as its logo?

The bullseye was adopted in 1962 when the Dayton Company launched the first Target store. The name "Target" and the symbol were chosen together to convey precision — hitting the mark on value, quality, and style. The design has remained conceptually unchanged for over 60 years.

Has the Target logo ever included the company name inside the symbol?

Early applications sometimes placed the word "Target" horizontally across the center white ring, but by the 1970s the standalone bullseye became the primary mark. Today the wordmark appears separately in advertising, while the symbol alone identifies stores, apps, and packaging.

Qual é a cor do logótipo Target?

A cor dominante do logótipo Target é Albanian Red (hex #CC0000). A correspondência Pantone mais próxima é 485 C.

Quantas cores tem o logótipo Target?

O logótipo Target utiliza 1 cor primária: #CC0000.

Mais logótipos red ver tudo →

Mais logótipos E Commerce & Shopping ver tudo →

O logótipo Target é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.