Logótipo Elastic
O logótipo Elastic utiliza 4 cores primárias. A sua cor dominante é Turquoise Topaz (#00BFB3, correspondência Pantone mais próxima 3262 C). Elastic opera no sector Programming & Developer Software.
- Família de cores
- teal
- Popularidade da marca
- Top 15% das marcas indexadas
- Website
- elastic.co
Análise de design
The Elastic mark is an abstract geometric symbol — a stylized lowercase "e" built from three horizontal strokes that curve inward at the ends, suggesting tension and release. The construction is purely modular: each stroke shares the same weight and corner radius, allowing the mark to scale cleanly from favicon to billboard without optical correction. The companion wordmark uses a custom geometric sans-serif (derived from Circular/GT America proportions) with a distinctive curved tail on the "t" that echoes the mark's motion. In the developer-tools category, where logos often default to angular brackets, terminals, or hexagons, Elastic's soft-cornered, organic geometry stands out while remaining legible at 16px.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The dominant teal (#00BFB3) defies the navy-and-purple convention of observability and search competitors (Splunk, Datadog, MongoDB), signaling approachability and clarity rather than enterprise gravity. The measured yellow (#FEC514) and bright blue (#1BA9F5) appear primarily in product-icon extensions (Kibana, Elasticsearch, Security) to create a cohesive but differentiated system. White (#FFFFFF) serves as the necessary negative-space counterweight, ensuring the single-color mark reverses cleanly on dark dashboards.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Elastic, independentemente da cor ou sector.
Paleta web de marca
Cores que Elastic utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Elastic
Elastic is a software company that provides a range of products and services for search, logging, security, and analytics. It was founded in 2012 by Shay Banon and is headquartered in Mountain View, California, United States. The company's main product is the Elastic Stack, which is an integrated set of open source projects for search and analytics. This includes Elasticsearch, a distributed and scalable search and analytics engine; Kibana, a data visualization and exploration tool; Beats, lightweight data shippers for ingesting data into Elasticsearch; and Logstash, a data processing pipeline for centralized data ingestion. Elastic also offers additional products and features, such as Elastic Cloud, a hosted Elasticsearch service, and Elastic Security, a comprehensive security solution. Elastic operates on a global scale, with offices and subsidiaries in various countries including the United States, Canada, the United Kingdom, Germany, Japan, and Australia. The company has formed partnerships with major tech companies like Amazon Web Services, Microsoft, and Google, to provide seamless integration and deployment options for its products. In terms of market position, Elastic has established itself as a leader in the search, logging, and analytics space. It competes with other big players like Splunk and IBM in the market, but has managed to gain a strong foothold with its open source solutions and robust features. Over the years, Elastic has experienced significant growth and achieved several milestones. In 2018, the company went public and had a successful initial public offering (IPO). It has also expanded its product lineup through acquisitions, including the purchase of endpoint security company Endgame in 2019. As of the latest updates, Elastic continues to innovate and enhance its products to meet the evolving needs of its customers. It recently announced the launch of Elastic Enterprise Search, a new solution to make searching and accessing information easie
Perguntas sobre o logótipo Elastic
What does the Elastic logo symbol represent?
The symbol is a stylized lowercase "e" formed by three equal-weight horizontal strokes that curve inward, visually suggesting elasticity, flexibility, and the act of stretching and returning — a direct metaphor for the company's name and its scalable search architecture.
Why did Elastic choose teal instead of the typical blue used by most dev-tool companies?
Teal differentiates Elastic in a market saturated with navy and purple logos (Splunk, Datadog, New Relic). The hue reads as modern and approachable on both light and dark developer interfaces, and it reproduces consistently across web, CLI output, and printed swag without shifting toward green or blue.
Qual é a cor do logótipo Elastic?
A cor dominante do logótipo Elastic é Turquoise Topaz (hex #00BFB3). A correspondência Pantone mais próxima é 3262 C.
Quantas cores tem o logótipo Elastic?
O logótipo Elastic utiliza 4 cores primárias: #00BFB3, #FFFFFF, #FEC514, #1BA9F5.
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O logótipo Elastic é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.