Logótipo Equativ
O logótipo Equativ utiliza 1 cor primária. A sua cor dominante é Ruined Smores (#0F1115, correspondência Pantone mais próxima Black 6 C). Equativ opera no sector Computers Electronics & Technology.
- Família de cores
- black
- Popularidade da marca
- Top 8% das marcas indexadas
- Website
- smartadserver.com
Análise de design
The Equativ logo is a lowercase wordmark paired with a geometric symbol — a stylised, continuous-line "e" formed from a single rounded stroke that loops back on itself. The mark sits left of the type, both rendered in the same near-black (#0F1115). The wordmark uses a clean, medium-weight grotesque with open apertures and a slight humanist inflection in the "a" and "t," giving it approachability without sacrificing technical clarity. The symbol's single-stroke construction ensures it holds at favicon size (16×16 px) while the generous counters in the letterforms prevent clogging in small print. In the AdTech sector, where logos often rely on abstract data visualisations or gradient-heavy icons, this restrained monochrome system stands out for its print-first discipline: it reproduces cleanly in one-colour fax, embossed stationery, or reversed on dark publisher dashboards without needing a lock-up variant.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The near-black #0F1115 defies the category's default palette of saturated blues, purples, and corals that signal "programmatic energy." By choosing a neutral, almost-absolute dark, Equativ signals maturity and platform neutrality — critical for a sell-side business courting premium publishers wary of walled-garden bias. The colour also performs practically: it meets WCAG AAA contrast on white backgrounds and remains legible on the grey UI surfaces common in ad-operations consoles, eliminating the need for a secondary "light-mode" logo.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Equativ, independentemente da cor ou sector.
Paleta web de marca
Cores que Equativ utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Equativ
Equativ is a brand that empowers you to regain control of your advertising activities by offering a range of tools and expertise that guarantee quality, performance, and cost efficiency. As a digital marketplace, Equativ helps advertisers effectively engage their target audiences and optimize revenue through monetization solutions for publishers. With specialized services, Equativ enables both advertisers and publishers to scale their operations. Equativ's product suite for advertisers includes Media Solutions Curation and CTV Cookieless, while their product suite for publishers consists of SSP, AdServer, and CTV. Additionally, Equativ offers a product suite for broadcasters called Advanced TV. With a client-first approach and dedication to transparency, Equativ stands apart from monopolistic platforms. Their collaborative, innovative, and independent values have driven them to become a vertically integrated industry leader. Join Equativ and experience their commitment to excellence and respect in everything they do. Explore their solutions and stay updated with their latest news
Perguntas sobre o logótipo Equativ
Why did Smart AdServer rebrand to Equativ?
The company rebranded in June 2022 to reflect its evolution from a pure ad-server into a full-stack, vertically integrated marketplace spanning SSP, curation, CTV, and Advanced TV. The name "Equativ" (from "equitable") signals its stated mission of balanced value exchange between advertisers, publishers, and broadcasters.
Does the logo use a custom typeface?
The wordmark appears to be a customised version of a commercial grotesque (close to Inter or IBM Plex Sans) with adjusted "a" and "t" terminals to echo the symbol's rounded stroke endings. Equativ has not publicly released the font files or credited a type foundry.
Qual é a cor do logótipo Equativ?
A cor dominante do logótipo Equativ é Ruined Smores (hex #0F1115). A correspondência Pantone mais próxima é Black 6 C.
Quantas cores tem o logótipo Equativ?
O logótipo Equativ utiliza 1 cor primária: #0F1115.
Mais logótipos black ver tudo →
Mais logótipos Computers Electronics & Technology ver tudo →
O logótipo Equativ é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.