Logótipo Automattic: Cores, Códigos Hex e Análise de Design

Análise de design

Automattic uses a monolinear geometric logomark: a single continuous stroke forming a stylised 'A' whose crossbar extends past both legs, creating a balanced, symmetrical glyph. The mark is constructed from uniform-weight lines and perfect circular arcs, giving it a engineered precision that reads clearly at favicon size (16×16 px) and scales without optical correction. No gradients, shadows, or fine detail are present, so reproduction in single-colour print, embroidery, or code-syntax highlighting remains lossless. The accompanying wordmark sets 'Automattic' in a customised geometric sans-serif (closely related to Interstate or a proprietary variant) with generous tracking, allowing the symbol to sit left or above the type without visual crowding. In the developer-tool ecosystem — where logos appear in terminal output, CLI spinners, and package registries — this restraint is a practical advantage; the mark survives aggressive down-sampling and dark/light mode inversions that break more illustrative identities.

Extended crossbar breaking the 'A' silhouetteSingle-weight continuous stroke constructionMonochrome-only palette with no secondary colourGenerous tracking in the accompanying wordmark

Cores do logótipo, medidas

Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.

Clique numa cor para copiar o seu código hex.

The measured #010101 near-black provides maximum contrast on both white and the dark-mode surfaces ubiquitous in developer environments. A single achromatic value avoids the accessibility pitfalls of coloured logos on syntax-highlighted backgrounds and sidesteps the trademark dilution that occurs when brands mandate specific Pantone spot colours across third-party integrations. By owning 'black' as its signature hue, Automattic signals neutrality — the platform disappears so user content remains the focus — while still delivering instant recognition in any rendering context.

Variações e transferências

Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.

Primária SVG PNG

Branco SVG PNG

Preto SVG PNG

Logótipos visualmente similares

Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Automattic, independentemente da cor ou sector.

Paleta web de marca

Cores que Automattic utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.

Sobre Automattic

Automattic is a globally renowned brand that is committed to making the web a better place. They are the team behind numerous popular platforms such as WordPress. com, WooCommerce, Jetpack, and more. With a distributed company of over 1,952 Automatticians in 95 countries, speaking 119 languages, they prioritize diversity, equity, and inclusion. Their common goal is to democratize publishing and commerce so that every individual, regardless of income, gender, politics, language, or location, can share their stories and sell their products. Embracing the principles of Open Source, the majority of their work is available under the GPL license. Automattic is known as a Most Loved Company and Disability Confident Committed, showcasing their dedication to both their employees and customers. They actively contribute 5% of their time to the open source WordPress Project, demonstrating their commitment to support and nurture its growth. So, if you're passionate about creating a positive impact on the web, join Automattic, where they iterate deployments, communicate effectively, and truly aim to make people happy

Perguntas sobre o logótipo Automattic

Has Automattic ever changed its logo?

The core 'A' glyph has remained visually consistent since the company's early years; only minor optical refinements to stroke endings and wordmark kerning have been applied, with no publicised redesign or agency credit.

Can I use the Automattic logo in my project?

Automattic publishes brand guidelines and SVG assets on its press site; usage is permitted for editorial, integration, and community purposes provided the mark is not altered, recoloured, or used to imply endorsement.

Qual é a cor do logótipo Automattic?

A cor dominante do logótipo Automattic é Armour Wash (hex #010101). A correspondência Pantone mais próxima é Black 6 C.

Quantas cores tem o logótipo Automattic?

O logótipo Automattic utiliza 1 cor primária: #010101.

Mais logótipos black ver tudo →

Mais logótipos Programming & Developer Software ver tudo →

O logótipo Automattic é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.