The American Cancer Society Logo
The The American Cancer Society logo uses 1 primary color. Its dominant color is Bright Greek (#2746F8, closest Pantone 2736 C). The American Cancer Society operates in the Health industry.
Design analysis
The American Cancer Society logo is a combination mark pairing a geometric symbol with a structured wordmark. The symbol depicts a stylized sword pointing upward with a single serpent coiled around it — a modernized Rod of Asclepius, the ancient Greek emblem of medicine and healing. The sword blade and serpent are rendered in clean, uniform-weight lines with rounded terminals, giving the mark a contemporary, approachable feel while retaining institutional gravity. The wordmark sits to the right in a custom sans-serif with subtle humanist details (notably the curved tail of the 'r' and open apertures), set in sentence case for readability. The lockup balances symbol and type at roughly equal visual weight, separated by a consistent clear-space buffer. At small sizes — favicon, app icon, pen imprint — the symbol holds independently; the serpent's single coil and the sword's crossguard remain legible down to roughly 12 pixels. In the crowded nonprofit health space, where ribbons and hearts dominate, the sword-and-serpent avoids disease-specific iconography, allowing the brand to represent all cancers under one unified banner.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #2746F8 — a saturated, mid-tone blue with a purple undertone — anchors the identity in clinical trust rather than emotional urgency. Most cancer nonprofits lean pink (breast), teal (ovarian), or red (heart/lung); ACS's bright Greek blue sidesteps single-disease coding and signals system-wide authority. The hue reproduces reliably across digital, print, and textile (relay shirts, lab coats) without shifting into navy or cyan, and it meets WCAG AA contrast on white for accessibility — critical for patient-facing materials.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the The American Cancer Society logo, regardless of color or industry.
Brand web palette
Colors The American Cancer Society uses across its website — the broader brand system around the logo.
About The American Cancer Society
The American Cancer Society (ACS) is a non-profit organization based in the United States that focuses on raising awareness about cancer, providing support to cancer patients, funding research, and advocating for cancer prevention and treatment. The ACS was founded in 1913 by a group of 15 physicians and businessmen in New York City. It was originally called the American Society for the Control of Cancer, and its mission was to gather and distribute information about cancer. Over the years, the organization expanded its scope and changed its name to the American Cancer Society in 1945. The headquarters of the American Cancer Society is located in Atlanta, Georgia. The building, known as the American Cancer Society Center, houses various departments and teams working on research, education, patient support, and fundraising. The ACS provides a wide range of products and services to fulfill its mission. It offers educational materials on cancer prevention and detection, conducts community outreach programs, and provides support services for cancer patients and their families. The organization also funds cancer research through grants, supports healthcare professionals in the field, and advocates for public policies that promote cancer prevention and equitable access to healthcare. On a global scale, the ACS has partnerships and collaborations with cancer organizations and institutions around the world. It participates in international conferences and initiatives to share knowledge and best practices in cancer control. The ACS has also established several noteworthy subsidiaries, including the American Cancer Society Cancer Action Network (ACS CAN), a separate entity that focuses on advocacy and public policy. In terms of market position, the ACS is one of the most prominent cancer organizations globally. It has a significant influence on cancer-related policies and research funding in the United States. However, it faces competition from other non-profit organizations,
Questions about the The American Cancer Society logo
What does the sword and snake in the American Cancer Society logo mean?
The sword represents the crusade against cancer; the single serpent coiled around it is the Rod of Asclepius, the ancient Greek symbol of medicine and healing. Together they convey a medical fight waged with scientific rigor.
Why does the American Cancer Society use blue instead of pink or a ribbon?
ACS addresses all cancer types, not one disease. A universal blue avoids privileging any single cancer color (pink, teal, orange) and projects institutional trust, calm, and clinical authority across prevention, research, and patient services.
What color is the The American Cancer Society logo?
The dominant color of the The American Cancer Society logo is Bright Greek (hex #2746F8). The closest Pantone match is 2736 C.
How many colors does the The American Cancer Society logo have?
The The American Cancer Society logo uses 1 primary color: #2746F8.
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The The American Cancer Society logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.