Screen Rant Logo
The Screen Rant logo uses 1 primary color. Its dominant color is Armour Wash (#000000, closest Pantone Black 6 C). Screen Rant operates in the Publishing & Printing industry.
- Color family
- black
- Industry
- Publishing & Printing
- Brand popularity
- Top 3% of indexed brands
- Website
- screenrant.com
Design analysis
Screen Rant uses a bold, all-caps wordmark set in a heavy geometric sans-serif. The two words sit on a single line with tight letter-spacing and a subtle weight contrast — "SCREEN" often appears slightly heavier or wider than "RANT," creating a visual hinge without breaking the mark into separate elements. The construction is purely typographic: no icon, no ligature, no decorative flourish. This makes the logo resolution-independent; it scales cleanly from a 16 px favicon to a billboard because every stroke is a straight or uniformly curved vector path. In the crowded entertainment-news vertical, where competitors like IGN and Collider rely on emblem-plus-wordmark combos, the pure logotype stands out by refusing clutter. Its weakness is low distinctiveness in isolation — stripped of the site's red accent UI or video thumbnails, the black wordmark could belong to any media brand — but within the owned ecosystem it functions as a reliable, high-contrast anchor.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette is essentially 100 % black (#000000). Black is the default neutral for digital publishing because it renders identically on every screen, survives dark-mode inversion, and prints without registration issues. By avoiding a proprietary hue, Screen Rant keeps production simple and lets its thumbnails, video players, and social cards carry the brand's energetic red (#E01B24) — a common industry pattern where the logo stays monochrome while the interface supplies color.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Screen Rant logo, regardless of color or industry.
Brand web palette
Colors Screen Rant uses across its website — the broader brand system around the logo.
About Screen Rant
Screen Rant is an online entertainment media company known for providing news, reviews, and analysis of movies, TV shows, and video games. It was founded in 2003 as a small website offering movie news and reviews, before expanding its coverage to include TV shows and video games. Screen Rant has since become a leading source for pop culture enthusiasts, attracting millions of monthly readers and viewers. Headquartered in Los Angeles, California, Screen Rant operates primarily through its website and YouTube channel. The company's headquarters serves as a hub for content creation, with a team of writers, editors, and video producers working to deliver daily articles, videos, and live streams. The website features a user-friendly interface, allowing readers to browse through various categories and topics easily. Screen Rant offers a range of products and services to its audience. These include news articles, opinion pieces, movie and TV show reviews, trailer analyses, and breakdowns of popular franchises. The company also produces video content such as Pitch Meetings, in which fictional conversations humorously critique various elements of movies and TV shows. Additionally, Screen Rant runs a podcast and hosts live events. Although primarily based in Los Angeles, Screen Rant has a global reach, with readers and viewers from around the world accessing its content online. The company has not been reported to have any noteworthy subsidiaries, joint ventures, or partnerships. In terms of market position, Screen Rant is considered a dominant player in the online entertainment media space. It competes with other major outlets like IGN and Collider, but has carved out a niche with its engaging content and recognizable brand. While specific global sales figures are not publicly available, the company boasts a significant following and influence within the pop culture community. Over the years, Screen Rant has undergone various changes and achievements. It has expanded its con
Questions about the Screen Rant logo
Has Screen Rant ever used a symbol or icon alongside the wordmark?
No. The primary logo has always been a standalone wordmark. Social avatars and app icons crop the first letters "SR" in the same typeface, but a separate emblem has never been part of the official identity.
Why does the logo appear black when the brand uses bright red everywhere else?
Black ensures maximum legibility on any background — light, dark, or patterned — and avoids color-shift problems across devices. The brand reserves its signature red for UI accents, video thumbnails, and marketing assets, letting the wordmark stay neutral and versatile.
What color is the Screen Rant logo?
The dominant color of the Screen Rant logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.
How many colors does the Screen Rant logo have?
The Screen Rant logo uses 1 primary color: #000000.
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The Screen Rant logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.