Nº 179 Panda Security logo

Panda Security Logo

The Panda Security logo uses 3 primary colors. Its dominant color is Cobalt Stone (#0868B2, closest Pantone 10261 C). Panda Security operates in the Computer Security industry.

Color family
blue
Brand popularity
Top 2% of indexed brands
Website
pandasecurity.com

Design analysis

The Panda Security logo is a combination mark pairing a stylized panda icon with a clean sans-serif wordmark. The icon reduces the animal to its most recognizable traits — rounded ears, eye patches, and a snout — rendered in a single continuous line weight that reads clearly at favicon size. Negative space defines the eyes and facial separation, avoiding fine details that would blur in small reproductions. The wordmark sits to the right in sentence case, using a geometric grotesque with open apertures and uniform stroke width that mirrors the icon's line weight, creating visual harmony without forced customization. This construction follows the security-industry playbook: a friendly mascot softens the technical anxiety of antivirus software, while the rigid geometry signals precision and reliability. The lockup works horizontally for navigation bars and stacks vertically for app tiles, a practical flexibility many competitors lack.

Single-weight line art panda silhouetteNegative-space eye patches and snoutGeometric sans-serif wordmark matching icon strokeMonochromatic cobalt-to-sky gradient system

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The monochromatic blue palette (#0868B2, #5588C7, #7BB1E0) aligns with cybersecurity conventions where blue communicates trust, intelligence, and infrastructure. The dominant Cobalt Stone provides strong contrast on white backgrounds and meets WCAG AA for text at 14 pt, while the two lighter tints allow subtle gradient depth on the icon without introducing a second hue that would dilute brand recognition. This restraint differentiates Panda from rivals like Kaspersky (green) or Norton (yellow/gold) and ensures the mark remains legible when printed in single-color navy on merchandise or documentation.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Panda Security logo, primary version
Primary SVG PNG
Panda Security logo, white version for dark backgrounds
White SVG PNG
Panda Security logo, black monochrome version
Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Panda Security logo, regardless of color or industry.

Brand web palette

Colors Panda Security uses across its website — the broader brand system around the logo.

About Panda Security

Panda Security is a Spanish cybersecurity company that specializes in providing advanced solutions to protect against various cyber threats. The company was founded in 1990 by Mikel Urizarbarrena in Bilbao, Spain. Since its inception, Panda Security has grown to become a global player in the cybersecurity industry. The company's headquarters is located in Bilbao, Spain. The modern facility houses a dedicated team of experts who work tirelessly to develop innovative solutions and provide top-notch security services to their customers worldwide. Panda Security offers a wide range of products and services to meet the cybersecurity needs of individuals and organizations. Some of its flagship products include Panda Dome, an all-in-one antivirus and firewall solution, and Adaptive Defense, an advanced endpoint protection system that combines traditional security approaches with cutting-edge technologies such as machine learning and behavior analysis. Panda Security operates on a global scale, with a presence in over 180 countries. The company has established various subsidiaries and partnerships to enhance its global reach and cater to specific regional markets. Notable subsidiaries include Panda Security USA, Panda Security UK, and Panda Security Brazil. In terms of market position, Panda Security is a prominent player in the cybersecurity industry. The company has achieved significant success in terms of global sales, and it is known for its strong product lineup and cutting-edge technologies. It competes with other major cybersecurity firms like Kaspersky, Norton, and McAfee. Over the years, Panda Security has witnessed several significant events and achievements. In 2014, the company launched its Adaptive Defense 360 platform, which revolutionized advanced threat detection and prevention. Additionally, it has received multiple industry awards and certifications, further solidifying its reputation as a leading cybersecurity provider. As of the latest updates, Panda Sec

Questions about the Panda Security logo

Why does a cybersecurity company use a panda as its mascot?

The name 'Panda' comes from the founder's nickname, not a strategic metaphor. The animal was adopted as a literal visual pun that makes the Spanish brand memorable across languages and softens the intimidating nature of antivirus software.

Has the logo changed significantly since 1990?

Early versions used a more detailed, illustrated panda with a separate logotype. The current flat, single-line icon and unified wordmark emerged during a simplification trend in the mid-2010s to improve scalability across mobile apps and browser extensions.

What color is the Panda Security logo?

The dominant color of the Panda Security logo is Cobalt Stone (hex #0868B2). The closest Pantone match is 10261 C.

How many colors does the Panda Security logo have?

The Panda Security logo uses 3 primary colors: #0868B2, #5588C7, #7BB1E0.

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The Panda Security logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.