KnowBe4 Logo
The KnowBe4 logo uses 1 primary color. Its dominant color is Fuego Nuevo (#F16823, closest Pantone 4010 C). KnowBe4 operates in the Computer Security industry.
- Color family
- orange
- Industry
- Computer Security
- Brand popularity
- Top 1% of indexed brands
- Website
- knowbe4.com
Design analysis
The KnowBe4 mark is a typographic wordmark where the numeral "4" serves as the primary distinctive device. The logotype uses a rounded, geometric sans-serif with uniform stroke weight, projecting approachability rather than aggression — a deliberate choice in an industry dominated by sharp, angular letterforms that signal technical rigidity. The "4" is constructed from the same stroke vocabulary as the letterforms but incorporates a subtle negative-space shield counter in its upper bowl, embedding a security metaphor without adding a separate icon. This integration keeps the mark compact; the entire logo reads as a single unit at favicon sizes, and the shield hint survives down to roughly 16 pixels. Horizontal spacing is tight but not cramped, allowing the orange accent on the "4" to act as a natural focal point without requiring a separate symbol.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #F16823 (a high-saturation orange-red) breaks from the standard cybersecurity palette of deep blues, slate greys, and caution yellows. Orange-red conveys urgency and human alertness — appropriate for a platform focused on changing employee behavior — while remaining legible on both light and dark backgrounds. Using the accent solely on the "4" limits the palette to two colors (orange-red plus charcoal/black), ensuring low-cost reproduction and strong contrast in phishing-simulation email headers where the logo often appears at small scale.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the KnowBe4 logo, regardless of color or industry.
Brand web palette
Colors KnowBe4 uses across its website — the broader brand system around the logo.
About KnowBe4
KnowBe4 is a prominent security awareness training and simulated phishing platform founded in 2010 by Stu Sjouwerman. Headquartered in Clearwater, Florida, the company has established itself as a leader in helping organizations manage the ongoing problem of social engineering. KnowBe4 educates employees on how to recognize and respond to phishing attacks and other forms of cyber threats. The company primarily offers its Security Awareness Training programs and a comprehensive library of resources including videos, games, and quizzes. Its flagship product, the Security Awareness Training platform, combines training modules with simulated phishing campaigns to measure employee readiness and resilience against cyber threats. Globally, KnowBe4 operates in multiple markets, serving over 44,000 organizations worldwide. The company has expanded its reach through strategic partnerships and alliances, particularly in the cybersecurity field, allowing for a robust ecosystem of training and resources tailored to various industries. In terms of market position, KnowBe4 is widely recognized as a leader in the cybersecurity training market, competing with companies such as Proofpoint and Cofense. Its impressive growth has generated substantial revenue, positioning it favorably among competitors. Significant milestones include its 2021 initial public offering (IPO) and the subsequent expansion of its product offerings, including additional training modules focused on regulatory compliance and advanced security threats. As of late 2023, KnowBe4 continues to innovate within its product line and enhance its training methodologies. The company recently announced expanded integrations with security products to streamline user experiences and further boost employee engagement. With a commitment to making cybersecurity training accessible and engaging, KnowBe4 maintains a strong foothold in the growing market for security awareness solutions
Questions about the KnowBe4 logo
Why does the KnowBe4 logo only highlight the number 4 in orange?
The orange accent isolates the numeral "4" as the brand's shorthand identifier, turning the product name into a recognizable mnemonic. It also reduces the color count to two, which keeps the mark legible in the cramped email headers and mobile notifications where security-awareness content typically appears.
Does the logo include a hidden shield shape?
Yes. The upper bowl of the "4" contains a negative-space shield form created by the stroke geometry. It is not a separate layer but a by-product of the numeral's construction, reinforcing the security mission without adding visual complexity.
What color is the KnowBe4 logo?
The dominant color of the KnowBe4 logo is Fuego Nuevo (hex #F16823). The closest Pantone match is 4010 C.
How many colors does the KnowBe4 logo have?
The KnowBe4 logo uses 1 primary color: #F16823.
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The KnowBe4 logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.