Depositphotos Logo
The Depositphotos logo uses 1 primary color. Its dominant color is Architecture Grey (#696969, closest Pantone 10452 C). Depositphotos operates in the Photography industry.
- Color family
- gray
- Industry
- Photography
- Brand popularity
- Top 2% of indexed brands
- Website
- depositphotos.com
Design analysis
Depositphotos uses a combined mark: a geometric "D" icon paired with a clean, all-lowercase wordmark in a neutral sans-serif. The icon is built from a single continuous stroke that forms a rounded square with an open counter, suggesting a camera aperture or a portal — both apt metaphors for a stock-content marketplace. The stroke weight is uniform, and the corners share a consistent radius, giving the symbol a modular, app-icon-friendly silhouette. At small sizes (favicon, mobile tab) the icon holds its shape because it relies on positive space rather than fine detail; the wordmark drops out entirely, leaving the "D" as the standalone identifier. In the microstock sector, where competitors often lean on camera glyphs, shutter blades, or abstract lenses, Depositphotos avoids literal photography tropes in favour of a letterform that doubles as a UI element, making it feel more like a tech platform than a creative archive.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The sole measured hue, #696969 (Architecture Grey), sits midway between pure black and mid-grey. In an industry saturated with vibrant accent colours — Shutterstock's red, Adobe's red, Getty's blue — a restrained grey signals neutrality: the platform promises not to impose a visual mood on the buyer's project. It also performs reliably across light and dark backgrounds without requiring a secondary palette, reducing production friction for a brand that appears in countless third-party integrations.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Depositphotos logo, regardless of color or industry.
Brand web palette
Colors Depositphotos uses across its website — the broader brand system around the logo.
About Depositphotos
Depositphotos is a leading brand that provides a comprehensive range of services for buying and selling stock photographs, vectors, and illustrations. As the number-one service in its field, Depositphotos offers a vast library of over 250 million royalty-free image, video, and music files. With a user-first approach and creative freedom at its core, the brand is dedicated to helping creators bring their ideas to life. Whether you have bold, funny, experimental, or game-changing projects, Depositphotos has the tools and resources to bring them to fruition. The brand welcomes diverse ideas and is committed to supporting its users every step of the way. Founded by Dmitry Sergeev in New York, USA, Depositphotos quickly became the fastest-growing microstock agency in the world. With clients worldwide and support in 26 languages, Depositphotos is a trusted platform that connects content creators with appreciative buyers. Join the Depositphotos community and unlock the potential of your imagination
Questions about the Depositphotos logo
Has the Depositphotos logo changed since launch?
The current combined mark replaced an earlier wordmark-only logo around 2014, introducing the geometric "D" icon to improve app-store visibility and social-media avatars. The grey colour and lowercase typography have remained consistent since that update.
Why does Depositphotos use grey instead of a brighter brand colour?
Grey positions the brand as a neutral canvas for creators' work, avoiding colour associations that could clash with the diverse stock content it sells. It also ensures the logo remains legible on the countless coloured backgrounds found in partner sites and contributor portfolios.
What color is the Depositphotos logo?
The dominant color of the Depositphotos logo is Architecture Grey (hex #696969). The closest Pantone match is 10452 C.
How many colors does the Depositphotos logo have?
The Depositphotos logo uses 1 primary color: #696969.
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The Depositphotos logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.