Logótipo SEMrush
O logótipo SEMrush utiliza 1 cor primária. A sua cor dominante é Halt and Catch Fire (#FF642D, correspondência Pantone mais próxima 1645 C). SEMrush opera no sector Programming & Developer Software.
- Família de cores
- orange
- Popularidade da marca
- Top 4% das marcas indexadas
- Website
- semrush.com
Análise de design
The SEMrush logo is a custom wordmark that splits the brand name into two weighted halves: "SEM" set in a dark navy (near #002B5C) and "rush" in the signature orange. The typeface is a geometric sans-serif with slightly condensed proportions, rounded terminals, and a distinctive lowercase 'u' that lacks a tail — giving the mark a friendly, approachable rhythm without sacrificing authority. A secondary icon mark exists: three ascending bars forming a stylized 'S' that doubles as a growth chart, used as an app icon and favicon. The wordmark scales cleanly down to 24px width because the letterforms avoid thin strokes and the color split creates an internal visual anchor. In the competitive SEO/SaaS space, where logos often default to abstract globes or magnifying glasses, the typographic focus makes the name itself the hero — critical for a brand that relies on direct search traffic and word-of-mouth referrals.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The orange (#FF642D) sits at a high-energy wavelength that signals urgency and action — fitting for a toolset built on speed, real-time data, and competitive momentum. It defies the sector's default blues and greens (trust, growth) by owning a hue associated with creativity and conversion. The navy counterweight grounds the palette in professional credibility, allowing the orange to pop in UI buttons, CTAs, and report highlights without feeling aggressive. Together they create a dual-tone system that works in both light and dark modes, a practical necessity for a dashboard-heavy product.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo SEMrush, independentemente da cor ou sector.
Paleta web de marca
Cores que SEMrush utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre SEMrush
SEMrush is a leading brand that offers a wide range of products and services to help businesses connect with their audiences effectively. With their free resources and content marketing tools, you can create powerful content that truly matters. Their Content Marketing Starter Kit provides valuable knowledge and practical insights to help you launch your content marketing and develop an impactful strategy. If you're new to content marketing, SEMrush has got you covered. Their comprehensive guides, such as Content Marketing 101 and Copywriting 101, equip you with actionable tips and real-life examples to get started. Additionally, their Definitive Guide to Powerful Storytelling reveals the secrets behind captivating narratives for your business. SEMrush also offers free tools that make content marketing fast, easy, and relatable. Their Paraphrasing Tool helps you improve your copy by avoiding repetitive content and adapting it to different channels. And with their AI Title Generator, you can create eye-catching, AI-generated content headlines for free. Join the thousands of marketing professionals and Fortune 500 companies who already trust SEMrush to boost their content marketing efforts. Explore the 2023 State of Content Marketing report to learn more about how they're establishing themselves in Google's search results with a unique brand voice. Enter the world of SEMrush and unlock the potential of your content marketing
Perguntas sobre o logótipo SEMrush
Why does SEMrush use orange instead of blue like most SEO tools?
Orange differentiates the brand in a sea of blue competitors and aligns with the 'rush' promise — speed, energy, and proactive execution. The color also performs well as a UI accent for calls-to-action and data highlights inside the platform.
Has the SEMrush logo changed significantly over time?
The core wordmark structure has remained stable since the company's early years, with only subtle optical refinements to letter spacing and weight. The three-bar 'S' icon was introduced later as a standalone mark for app and favicon use, but the navy/orange split has been a constant brand signature.
Qual é a cor do logótipo SEMrush?
A cor dominante do logótipo SEMrush é Halt and Catch Fire (hex #FF642D). A correspondência Pantone mais próxima é 1645 C.
Quantas cores tem o logótipo SEMrush?
O logótipo SEMrush utiliza 1 cor primária: #FF642D.
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O logótipo SEMrush é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.