Logótipo Macy's
O logótipo Macy's utiliza 1 cor primária. A sua cor dominante é Red Hot Chili Pepper (#E11A2B, correspondência Pantone mais próxima 185 C). Macy's opera no sector E Commerce & Shopping.
- Família de cores
- red
- Sector
- E Commerce & Shopping
- Popularidade da marca
- Top 1% das marcas indexadas
- Website
- macys.com
Análise de design
The Macy's logo is a custom wordmark set in a flowing, connected script that reads as a single continuous stroke. The letterforms feature high contrast between thick downstrokes and thin upstrokes, with exaggerated loops on the capital M and lowercase y that give the mark a sense of motion and approachability. The apostrophe is replaced by a five-pointed red star, which sits at a slight angle and serves as the logo's primary icon — usable independently as a favicon, app icon, or social avatar. At small sizes the script remains legible because the counters stay open and the star provides a clear anchor point; however, the thin connecting strokes can fracture when reproduced below roughly 18 pixels in height, a common limitation of high-contrast scripts in digital environments. The mark sits on a baseline with no enclosing shape, allowing it to pair cleanly with promotional lockups, seasonal badges, or the Bloomingdale's sister brand without visual conflict.
Cores do logótipo, medidas
Cores extraídas da imagem do logótipo (fundo removido), com a percentagem da marca que cada cor ocupa.
Clique numa cor para copiar o seu código hex.
The single measured hue #E11A2B is a high-chroma, blue-red that reads as classic retail red — energetic but not aggressive. In the department-store category, where competitors like Nordstrom (dark gray), Kohl's (deep blue), and Target (vermilion) stake out distinct color territories, Macy's red signals heritage and celebration, reinforcing the brand's ownership of the Thanksgiving Parade and holiday shopping rituals. The absence of a secondary color in the core mark keeps reproduction costs low and ensures the star remains instantly recognizable in monochrome applications such as embossed shopping bags or watermarked photography.
Variações e transferências
Variantes de cor geradas a partir da fonte vectorial — gratuitas para transferência para identificação, uso editorial e de pesquisa.
Logótipos visualmente similares
Vizinhos mais próximos no espaço de incorporação visual — marcas que partilham forma e estrutura com o logótipo Macy's, independentemente da cor ou sector.
Paleta web de marca
Cores que Macy's utiliza no seu website — o sistema de marca mais amplo em torno do logótipo.
Sobre Macy's
Macy's is a renowned department store chain in the United States, known for its wide selection of merchandise including clothing, accessories, home goods, and beauty products. Founded in 1858 by Rowland Hussey Macy, the company has a rich history that spans over 160 years. Macy's is headquartered in New York City, New York. Its iconic flagship store, the Macy's Herald Square, is located in Manhattan and covers almost an entire city block, making it one of the world's largest department stores. The headquarters house various departments including merchandising, marketing, operations, and finance. The company offers a broad range of products and services, catering to diverse customer needs. It carries popular brands as well as its own private label merchandise, providing customers with a wide array of options to choose from. Macy's also offers credit, loyalty, and gift card programs to enhance customer experience. In terms of global operations, Macy's operates primarily in the United States. However, it has expanded its presence internationally through online channels and partnerships with international shipping companies. It also operates Bloomingdale's, a high-end department store chain, with locations across the United States. Macy's market position is strong, although it has faced challenges in recent years due to the rise of e-commerce and changing consumer preferences. Competitors like Amazon and other online retailers have posed significant competition. Nonetheless, Macy's has adapted by investing in its e-commerce platform and implementing strategies to enhance customer experience both in-store and online. Throughout its history, Macy's has experienced various achievements and changes in strategy. In 1924, the company held its first Macy's Thanksgiving Day Parade, which has become a beloved American tradition. Macy's has also made strategic acquisitions, such as the purchase of rival department store chain, Foley's, in 2005. Currently, Macy's faces the challen
Perguntas sobre o logótipo Macy's
Why does Macy's use a star instead of a regular apostrophe?
The star has been part of the brand since the 19th century, originally appearing on delivery wagons and store signage as a symbol of quality. It became a permanent logo element in the 20th century and now functions as the brand's primary icon, allowing instant recognition even when the full wordmark is not present.
Has the Macy's script changed significantly over time?
The script has been refined several times — most notably simplified in the 1960s and digitized for screen use in the 2000s — but the overall gesture, stroke contrast, and star placement have remained consistent, preserving brand equity built over more than 160 years.
Qual é a cor do logótipo Macy's?
A cor dominante do logótipo Macy's é Red Hot Chili Pepper (hex #E11A2B). A correspondência Pantone mais próxima é 185 C.
Quantas cores tem o logótipo Macy's?
O logótipo Macy's utiliza 1 cor primária: #E11A2B.
Mais logótipos red ver tudo →
Mais logótipos E Commerce & Shopping ver tudo →
O logótipo Macy's é uma marca comercial do seu proprietário, apresentado aqui para identificação e pesquisa de design. Os dados de cor são medidos pela LogoLabs a partir da marca pública; a análise é comentário editorial. Não é implícita qualquer afiliação ou recomendação.